Friday, June 25th, 2010


Urban Decay Naked Palette
Urban Decay Naked Palette

Ready to Get Naked?

Urban Decay Naked Palette ($44.00) is new-for-fall and contains twelve shades–eight are incredibly neutral, but four pack a little–much welcome–color punch. There are six permanent and existing shades, one repromoted shade, and five new shades.

The palette includes: Virgin (satin chamois), Sin (champagne), Naked (matte buff nude), Sidecar (cocoa with golden sparkle sheen), Buck (matte nutmeg), Half Baked (subtle, lustrous bronze), Smog (deep coppery bronze), Darkhorse (bronze patina), Toasted (rich copper), Hustle (plum brown satin), Creep (onyx with gold sparkle), Gunmetal (gunmetal gray with silver glitter). The final piece is a double-ended 24/7 Liner with Zero (black) on one side and Whiskey (creamy rich brown) on the other.

  • Virgin is a pale, shimmered nude beige. It’s very, very light, but it’s such a beautiful neutral. It’s a little frosty for a highlighter, particularly on darker skin tones, but it would make for a great all-over wash or pop of light on the inner tear duct.
  • Sin is a champagne with a touch of pink and a frostier finish. This shade is permanently available.
  • Naked is a matte medium beige-brown. It has a very soft, smooth texture–not at all powdery or chalky.
  • Sidecar is a shimmered, medium bronze brown with almost a red undertone. This shade was in the first edition of the Book of Shadows. (I didn’t see it on Urban Decay’s website at all.)
  • Buck is a matte darkened beige-brown. It’s really a darker version of Naked. It has the same silky smooth texture and rich color pay off of Naked, too.
  • Half Baked is a coppery bronze with a frost-metallic finish. This shade is permanently available.
  • Smog is a medium dark bronze with a gilded bronze sheen. This shade is permanently available.
  • Darkhorse is a darkened deep chocolate brown with flecks of bronze.
  • Toasted is a medium dark pinky brown with a shimmery finish. This shade is permanently available.
  • Hustle is a dark plummy chocolate brown with a soft shimmer finish.
  • Creep is a darkened blue-black base with silver and teal shimmer. Urban Decay said “onyx with gold glitter” but I really didn’t see the gold.
  • Gunmetal is a blue-gray metallic that really must be seen to be appreciated. It almost feels like a duochrome, because it flashes blue but it’s dark and smoldering. This shade is permanently available.

The palette also contains a double-ended eyeliner, and Zero is your basic creamy black with a near-matte finish–if you’re an Urban Decay palette collector, you probably have enough Zero eyeliners to get you through the next twenty years. However, it also contains Whiskey, which is a brand new shade of creamy chocolate brown with red undertones. It’s very similar to Bourbon, but it seems a little lighter and doesn’t have the shimmer.

It’s packaged in a velvety chocolate brown exterior, which makes it look sleek and sophisticated–it’s probably one of the classier products I’ve seen come from the brand, actually. It feels very luxe and not quite Urban Decay–but I think it’s a good thing, and it’s nice to see. This is also an amazing value palette. The palette contains 12 x 0.05 oz. eyeshadows, plus 2 x 0.02 oz. liners and a miniature-sized Primer Potion of 0.13 fl. oz. (I actually originally thought it came sans UDPP, because I just received the palette… but the back of it says you do get it, so it probably tags along in a plastic package, but not included in the actual palette case.) The real coup here is the twelve full-size eyeshadows–yes, that’s right–a $17 full-size eyeshadow from Urban Decay contains 0.05 oz. of product, which is exactly what we have here–a value of $204.

I think this is one of Urban Decay’s best palettes to date, actually. It combines incomparable value for the price tag, but the high quality of their eyeshadows really comes through, too. There are no glittery, fussy shades here (and I can’t tell you how happy I am to NOT see Midnight Cowboy Rides Again!). Every shade is soft, smooth, and richly pigmented–even the mattes. For those with a lot of palettes, it may feel a bit redundant, as there are seven shades in it that we’ve seen again–but still five we haven’t. Not that I’m getting through an eyeshadow pan any time soon, but at least you can feel at ease if you fall in love with one of those seven.

If you want to know more about how products are evaluated, read out Rating System FAQ! :)

  • Product: 30/30
  • Value: 10/10
  • Ease of Use: 5/5
  • Packaging: 5/5

RECOMMENDATION: If you’re an eyeshadow fiend and love yourself some shimmery finishes, Urban Decay’s new Naked palette won’t disappoint. It even includes two matte shades–something I’ve remarked on for the lack thereof in previous palettes–and a good mix of neutrals, smoldering neutrals, and darker, smokier colors. There is nothing about this palette that’s a miss.

AVAILABILITY: June 29th @ Urban Decay; around August 1st @ Sephora, ULTA, Macy’s,

See more photos & swatches!

Urban Decay Naked Palette
Urban Decay Naked Palette

Urban Decay Naked Palette
Urban Decay Naked Palette

Urban Decay Naked Palette
Urban Decay Naked Palette

Urban Decay Naked Palette
Urban Decay Naked Palette

Urban Decay Naked Palette
Urban Decay Naked Palette

Urban Decay Naked Palette
Urban Decay Naked Palette

Urban Decay Naked Palette
Urban Decay Naked Palette

Urban Decay Naked Palette
Urban Decay Naked Palette: Virgin, Sin, Naked, Sidecar,
Buck, Half Baked, Smog, Darkhorse

Urban Decay Naked Palette
Urban Decay Naked Palette: Sin, Naked, Sidecar, Buck, Half Baked, Smog, Darkhorse, Toasted, Hustle, Creep,

Urban Decay Naked Palette
Urban Decay Naked Palette: Virgin, Sin, Naked, Sidecar, Buck

Urban Decay Naked Palette
Urban Decay Naked Palette: Sidecar, Buck, Half Baked, Smog

Urban Decay Naked Palette
Urban Decay Naked Palette: Sidecar, Buck, Half Baked, Smog, Darkhorse

Urban Decay Naked Palette
Urban Decay Naked Palette: Smog, Darkhorse, Toasted, Hustle, Creep

Urban Decay Naked Palette
Urban Decay Naked Palette: Toasted, Hustle, Creep, Gunmetal

Urban Decay Naked Palette
Urban Decay Naked Palette: Virgin, Sin, Naked, Sidecar

Urban Decay Naked Palette
Urban Decay Naked Palette: Buck, Half Baked, Smog, Darkhorse

Urban Decay Naked Palette
Urban Decay Naked Palette: Toasted, Hustle, Creep, Gunmetal

Urban Decay Naked Palette
Urban Decay Naked Palette: Virgin, Sin, Naked, Sidecar

Urban Decay Naked Palette
Urban Decay Naked Palette: Buck, Half Baked, Smog, Darkhorse

Urban Decay Naked Palette
Urban Decay Naked Palette: Toasted, Hustle, Creep, Gunmetal

Urban Decay Naked Palette
Urban Decay Naked Palette: Whiskey 24/7 Liner

Urban Decay Naked Palette
Urban Decay Naked Palette: Zero 24/7 Liner

Urban Decay Naked Palette
Urban Decay Naked Palette: Whiskey, Zero

Urban Decay Virgin Eyeshadow

Urban Decay Virgin Eyeshadow

Urban Decay Sin Eyeshadow

Urban Decay Sin Eyeshadow

Urban Decay Naked Eyeshadow

Urban Decay Naked Eyeshadow

Urban Decay Sidecar Eyeshadow

Urban Decay Sidecar Eyeshadow

Urban Decay Buck Eyeshadow

Urban Decay Buck Eyeshadow

Urban Decay Half Baked Eyeshadow

Urban Decay Half Baked Eyeshadow

Urban Decay Smog Eyeshadow

Urban Decay Smog Eyeshadow

Urban Decay Darkhorse Eyeshadow

Urban Decay Darkhorse Eyeshadow

Urban Decay Toasted Eyeshadow

Urban Decay Toasted Eyeshadow

Urban Decay Hustle Eyeshadow

Urban Decay Hustle Eyeshadow

Urban Decay Creep Eyeshadow

Urban Decay Creep Eyeshadow

Urban Decay Gunmetal Eyeshadow

Urban Decay Gunmetal Eyeshadow

Discussion and debate are highly encouraged, and we expect community members to participate respectfully. When asking a question, please check the FAQ section (above) for information about purchasing, price, dupes, and the like. If you have general feedback or need technical support, please contact us.

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413 thoughts on “Urban Decay Naked Eyeshadow Palette Review, Photos, Swatches for Fall 2010

  1. Samantha

    omggg those are some beautiful colours!!!!!!!!

  2. Megan

    oh my godddd I love this!!! thank you urban decay!! amazing. This is way better than alice in wonderland pallet for us neutral gals!

  3. Allison

    OMG! I want this!

  4. Danielle

    The good news? The only color I have from this palette is Smog from the Summer of Love palette, so I can justify getting this! I also DON’T have Zero yet, and I’m super excited about the great value! Thanks for the post Christine… when does it go on sale?

    • How can you not have Zero?!?! LOL! It seems so impossible! 😛

      According to @urbandecay411 (twitter), June 29th (Tuesday).

      • Danielle

        Oops, totally missed “Available June 29th” Sorry about that 😉

        I know, I’m a new MU addict, and an even more recent UD convert. I only got into collecting RIGHT after the AIW palette sold out everywhere… :( LOL. Super excited about this though; will definitely be ordering on Tuesday!

        • Even better for you! :) The other cool thing about this is, even if you do have some of them already, is they’re all neutral and inside a rather neutral palette–more convenient if you’re jonesin’ for a neutral look!

    • Ameera

      Lol, they put Zero everywhere, it’s so annyoing. It’s a good good product, but not in EVERY palette, lol.

  5. Ashley

    Wow, this is a really nice neutral palette! I’m glad to see that there aren’t any super glittery crappy shades like Midnight Cowboy. I might have to seriously think about this one!

    • Hahaha, I agree about Midnight Cowboy, that was the first thing I was checking for and so happy they didn’t include it. Very interested in this one! :)

  6. Katie

    I want! I want!

  7. Lilian

    I WANT!!!

  8. I will definitely be purchasing this when it comes out in few days!

  9. Jazz

    AHHHHH , why is this so beautiful

  10. Christine shen

    NO Black eyeshawdow?

  11. Katherine

    Looking forward to this one!

  12. Sally

    Oh, I’m definitely buying this. It is gorgeous! I can’t believe the size and price! YAY!

  13. I love this one, it looks really sleek, it would be great to travel with! it’s got lovely colours aswell.

  14. Fatema

    I want I want!!

  15. elle bee

    omg this looks like an amazing palette and the price is right!!

  16. Raychel


  17. Joan

    Ohhh. That’s pretty.

  18. I want this!! I don’t have anything by UD, because they don’t sell it in my country :( I’m going to the UK on Tuesday though and UDPP is on my shopping list, I’m off to inspect the UK website to see when it will be released there, hopefully while I’m over there! x

    • hey Bridget :)
      We don’t have a UD website here in the UK but you can get it at some outlets of Debenhams, Boots and House of Fraser. Happy shopping! 😀 xx

  19. Come home soon…My traincase is Waiting!!

  20. Kaylabella

    This will be mine! Finally I can get all of the colors I’ve been dying for! And the best part? I only have two of the twelve shades! So excited!

  21. Claudia

    Is this a limited edition or will it be permanent palette? I ask because I think a LOT of people will be getting it and I was going to wait until my birthday to get it (July) =)

  22. Jolene

    I totally want this. Hopefully they will sell it at Sephora cause UD doesn’t ship to Canada :(

    • Hanna

      I know i was thinking the same thing. So stupid that they don’t ship to Canada so I really depend on Sephora as well. Better be available on their website since i live 5 hours away from “my” Sephora.

      I N E E D this!
      I am fairly new to UD, so i don’t think I have any of the colours and I don’t have Zero either!

  23. Leah

    Ahhh! I want this SO bad, but I’m ridiculously broke right now. If I waited a month or two do you think I’d still be able to track one down?

  24. Alyssa

    thanks so much for the post, Christine! i can’t wait to see your looks with this. :) will this palette be limited edition? (i REALLY hope not!)

  25. Sophia

    Aaaaaaah! Must have!

  26. Jennifer

    OMG!!!! I want this soooooo bad!! I love UD’s shadows. I’m so happy to see a palette that is neutral and mostly glitter free.

  27. Jenn

    Ahh! This is the palette I’ve been waiting for all my life! Is it LE?

  28. Ashley

    Getting double of these

  29. Rita

    Wow! Is this going to be available in July in UK, too?

  30. E

    Do you have any information about UD vegan palette?

  31. Gao


  32. S

    OMG love it! Will this be available on on 29th June as well?

      • Laurie

        Actually, it was on the sephora website since the 30th. It sold out right away, and went back on this morning, the 7th, and sold out again. I suggest getting on the mailing list for when it comes back! That’s what I did!

  33. This palette looks very promising! It would be my first UD product. I’d be soo happy if UDPP is included since I want to try it.

    Any recs on where I can find it? They don’t sell UD in my country but I’ll be in the US in July. Where do I look for UD?

    • On the back of the palette, it says that UDPP is included, so it should be. Since I got mine from PR, it didn’t come with any packaging – just the palette!

      I’m not 100% sure yet, but Sephora will probably carry these at some point, so you could try there!

  34. lauraaaaa


  35. Katie

    Hi Christine! Do you know if the palette will be sold in Sephora on the 29th as well? Will it even be sold in Sephora? Thanks so much for the info – I think my heart stopped when I saw the photos/swatches. :)

  36. I want this so bad!

  37. Amy

    this is absolutely gorgeous!! The very first UD palette that I really want

  38. rachel

    I’ve been in the mood for some new make up but nothing has really seemed quite right to give my heart to and then *swoon* I see this! Looks puuuuuuurfect!

  39. Shay

    Yes it goes on sale the perfect time! i dont have a sephora any where near me but ill be near one on july 1st! yes!

  40. Carrie

    OMFG!!! This palette looks simply amazing. I luv UD shadows, but most of their palettes look very childish to me. I don’t want pull out drawers, hidden panels, etc. This one is chic & classic, absolute perfection! I hope Sephora will carry it, but I will order from UD website if necessary. Thanks for the great pics & swatches!

  41. Rosie

    There are 7 shades in here that I don’t have. It’s freakin’ beautiful. It’s perfect for student teaching this upcoming fall! Then I can have fun with Urban Decay in a “professional” way! For fun and for school! Woo hoo! Okay, I’m way too excited!

  42. Anita

    Hey Christine, do you think this palette would work for / show up on us warmer darker skinned ladies (NC 35+)? The only Urban Decay eye shadows I have are Baked, Half-Baked and Scandal. Wondering if it’s worth my while to pick this up too. I’ve only dipped my toes in the Urban Decay wells of goodness. Let me know what you think!
    Thank you in advance! Hope you’re having a good summer thus far!

  43. nicole

    i’m totally getting it. the best palette to date indeed.

  44. karen

    This is gorgeous, I’ve been wanting it since UD posted pics on their twitter.

  45. rocks

    Hey, do you think that if I buy this palette I won’t need to buy any eyeshadows (at least from the nude/natural range) until I run out of this? Well, cosmetics are expensive, so I’m always trying to save something and this palette you gave max ratings while Dior or Chanel ones get a lil less…

    • In order to get an A+, it has to hit all points – and it’s REALLY hard for any brand, let alone a high-end designer brand like Dior or Chanel, to get perfect marks on value. It’s just so, so rare for that to happen.

      I think this could definitely suffice for neutrals for awhile, though :)

  46. zoe77

    wow i am LOVING this!!!!!!! kind of unexpected, but in a good way definately! any word on when youll have pics/details regarding alice and olivia for mac? im seriously feening for info on that!!!!!!!

  47. rashmi

    will surelly buy when it comes to sephora …
    love the review and u r awesome in doing ur work right in everyway …
    not at all bias truelly ur style
    love u n temptalia

  48. Jemma

    This is WAYYYY better than Too Faced’s Naked Eyeshadow whatever… and you’re right Christine! The value is much better… soooo in love with this palette! Thank you for the preview!

  49. Olivia

    Will this be at sephora ??

  50. Wow this is gorgeous! Do you know if it’s going to be in JCP Sephora?

  51. Sarah

    Holy S***!?!?! NO MIDNIGHT COWBOY!?!?!

  52. Rosa Napoleon

    OMG…I am already in love. This is a must have palette. The colors are amazing. UD has truly out done themselves.

  53. Andrea

    This is soooooooo pretty!!!! Definitely seriously considering this one!!!

  54. Katie

    Do you know if they plan to sell the Whiskey eyeliner on it’s own? If so I’m totally getting it! My staple eyeliner right now is Bourbon, but if they had a formula without shimmer that would make me happy. :)

  55. sydney young

    I want this alot, I am going to have to save for this.

  56. Rowan

    I need this!!!! I’ve never gotten any other of the Urban Decay palettes because I simply could not justify all those bright beautiful colors I’d never wear. But this one is soooo beautiful and totally worth the money!

  57. Tiffany

    *twich* a perfect score? um, yeah, this is a necessary purchase! 😀

  58. This one was beautyful!

  59. xMissxAndristx

    omg i need this!!!!! I hope they release whiskey as a single too!! I’ve wanted a non-sparkly brown for ages!!!! ahhhh i’m so excited!!!!

  60. Vanessa

    I NEED this palette! I love UD’s eyeshadows but don’t own a palette just yet.. this may be my first! ; D

  61. This palette is not on my want list. It’s been upgraded to need.

  62. Mandy

    *squeal of delight* NO MIDNIGHT COWBOY RIDES AGAIN?! Halleleujah!

  63. Miss Molly

    I am wanting this so badly after seeing your swatches! Your swatches look so much smoother than what UD posted on their facebook.
    I don’t know how you review all the makeup that you do, but please continue to be amazing!

  64. Haley

    Wow this is like the eye palette of my dreams! Lol, do you know if sephora has preorders?

  65. lulee

    love the packaging, love the value, HATE the colors. i can not wear browns for the life of me. i think it would be incredible if they released a palette like this with colors *swoon*

  66. Kaylynrenee

    Big fat YESSSSSSSSS!!

  67. Holly

    After this review I want it 10x more!
    This palette has my name all over it!

  68. Ellie

    This looks gorgeous! I would totally get it since I’m a neutral loving girl if I didn’t have all of the perm colors already in Book of Shadows 2 and the Alice in Wonderland one..

  69. Nicole

    I have been a serious Urban Decay skeptic for a while. But I took the plunge and bought a few individual shadows, and I LOVE THEM. Thus…I think I need this palette!! LOL. I’m loving neutrals lately…give me more!

  70. Renata

    This palette is GORGEOUS! I will be picking this up ASAP.

  71. Tiffany

    Is Whiskey a new color or has it always been part of the line?

  72. Hannah

    I love neutrals, and I love UD’s eyeshadow formulas (when there isn’t too much chunky glitter involved), so naturally I CANNOT WAIT for this pallet!!

  73. Sandra

    i need this. DEFINITELY! and i only have sin, half baked, and gunmetal already and definitely use them all the time!!!

  74. Carrie

    Gorgeous! I’m obsessed w/ their eye shadows and eye liners, and this looks like the most sophisticated eye palette they’ve released so far.

  75. Valentine

    I LOVE neutrals and especially bronzy, golden browns, so I’ll definitely seek this out in person. Since many of the shades are similar, I kinda wish they’d cut the pallet in half and sold it for half the price. I do have a quick question though–Can you please tell me about how big the pallet is? As in, how many inches lengthwise?

  76. Jula

    This is a must have for me. But do you think that some of the colors are similar to MAC, like Woodwinked, All that Glitters, etc.? Because I have also been wanting to get a MAC pro palette with a lot of the popular neutral shades, but I don’t want to get two palettes with the same thing, you know? Any advice?

    • Maybe something like: Shroom, Gleam, Soft Brown, Honey Lust, Amber Lights, Bronze, Amber Lights + Bronze, Bronze, Sable, Satin Taupe, Plumage, Knight Divine — these are the closest that I can think of, but they’re not necessarily great dupes.

      • Rissy

        If I have those colors from mac already, would you still suggest getting this pallete? I do love UD but do need to save some money too. :/

        • You know, I really like this palette, so I’d probably grab it anyway, but if you’re on a really tight budget, you could pass. It’s supposed to be permanent, so you can grab it later when you’re a little more flush :)

          • Rissy

            :) ok I will wait a bit… or try to anyways lol… thanks christine! Love your blog.

            • Li Ming

              Ahh…I have almost all those MAC e/s dupes for this palette…only missing 3.
              I like the packaging and convenience of this palette but I feel like I should not haul anymore…and actually I have never tried UD e/s…their cult favourite 24/7 liners don’t work for me. Love their UDPP though.
              I am semi-glad that it is permanent…but also semi-terrified that it is. Don’t know if I can hold off from caving… :s
              But I like how you point out (hence A+) that this palette is very versatile for neutral looks.

            • Li Ming

              <3 your website!

            • Li Ming

              I caved…I bought it. The Sephora sales associates had not heard it being permanent in Canada. Man, I wish some of them were more knowledgeable in this sense. Still don’t know if Canada Sephora locations will carry Bobbi Brown like the US locations. Argh.

            • Susan

              What are the MAC dupes that you know of. I have a ton of MAC e/s and don’t need to double up. Thank you so much!

  77. LNU

    The palettes colors don’t particularly strike me, but I’m really excited they released five new shades, that all of them contain no glitter, they released a new brown liner with no glitter (thank god), and that the packaging is SO cute and simple!

  78. Angela0804

    This is a nice palette. I have 3 of the UD colors but this would be a great overnight/travel palette. I may just pick it up.

  79. Isheeta

    Wow this is a gorgeous palette! I have UD Deluxe shadow box.. I love UD shadow texture! The best thing is that I don’t have any of the shadows in this new box!

  80. civa

    definitely getting this one!<3

  81. An irresistible palette ! It’s really not so expensive, 12 colors + 1 double-eyeliner, for only $44. Will definitely buy it when the chance comes !! So pretty colors…

  82. wow this is huge! would you classify any of these as glittery?

  83. Laura

    Sigh, just when I thought I didn’t want this, you had to go and swatch it, and it had to be beautiful. Now I need it!

  84. Melly

    OMG I have to have this!

  85. SiaM

    All the colors look super great, Can’t have enough neutrals and the other shimmery colors look just awesome to complete a look =) This one is definitely worth it!!!

  86. Diane

    I love it !!!!! must find this as soon as it comes out. Thanks for the post.

  87. Lizz M.

    You know, I’ve never really had the urge to buy an Urban Decay palette (with the exception of the Alice palette, but I bought that for my sis’s birthday – dual use, haha) but this I may have to get. I love the idea behind it and the fact thier amping it up with the new shades and some mattes… a person can only take so much shimmer, ha.

    And seriously, that packaging is so sleek! Yup, going on the wish-list now.

    • Especially ’cause UD shadows are VERY VERY shimmery, so it’s rough just using ALL super shimmery shades. Possible, but sometimes you just want something with a lil’ less shimmer or matte!

  88. omg i HAVE TO HAVE THIS but there’s no urban decay in hong kong!! :'((

  89. lo

    Oh man. Want sooo bad.

  90. Bernice

    Thank you so much for your swatches! And haha I agree with the comments on “Midnight Cowboy” I actually really want it!

  91. Really nice colors in this palette, well except those blues and grays I think I wills use the entire palette, I even like the whiskey eyeliner. :)

  92. Rachel

    Does this mean no Book of Shadows Vol. 3? Only gripe I have for this palette is ANOTHER zero eyeliner. Ugh, I have at least ten small zero pencils that I never use. I wish they’d have included Crash, Oil Slick or Stash instead. [/end rant] I will still buy this :)

    • No, it just means it’s not coming out yet :) I have heard we’re looking at more like a September launch — and that’s probably on, so not yet.

      At least they also give you a new one! Better than just Zero, LOL. I think they need to do ZeroMinus. Super black!

  93. Haylie

    I have never looked twice at Urban Decay palettes because I don’t like super crazy colors but this is gorgeous!

  94. Suzanne

    Definatley buying it after your “A+” review and seeing your “Pseudo” eye look. Gorgeous colors.

  95. Kelly C.

    Oh man, I’ve been jonesing so hard for a neutral eyeshadow palatte. Thank you, Urban Decay! I will fight to get this one : D

  96. Violet

    This is a must-buy for me! I am a huge fan of Urban Decay’s eyeshadows – I have about 30 of them – but it just so happens that *none* of these are already in my stash. The only thing I wish were different is that I’d like to see Corrupt eyeliner from last year’s holiday collection back… but I still want this for the shadows!

    • xMissxAndristx

      Last year they released 4 exclusive eyeliners as permanents… then this spring we got Eldorado switched from exclusive to permanent. so maybe if we cross our fingers we’ll get whiskey and corrupt as permantents.