Sunday, September 4th, 2011

Urban Decay Naked 24/7 Eye Pencil Set

Urban Decay Naked 24/7 Eye Pencil Set

Urban Decay Naked 24/7 Eye Pencil Set ($32.00 for 5 x 0.03 oz.) includes five travel-sized eyeliners. It is a limited edition set, and it contains these shades: Zero (black), Demolition (matte darkest chocolate brown), Bourbon (brown with gold shimmer), Underground (shimmery taupe/brown), and Stray Dog (shimmery grey/brown).  Each shade is 0.03 oz. and a full-sized version is 0.04 oz. and costs $18 a pop–so this kit has $67.50 worth of eyeliner for $32.

I’m a long-time fan of the 24/7 Eye Pencils, because they have just enough creaminess for easy gliding across the lash line but not so much that it results in smudging or running. It has a large color range, and they last quite awhile. When I’m doing a look, I often reach for this formula, because it wears all day for me.

  • Zero is dark black eyeliner–it’s not as intense as Perversion, but it’s not a gray-black either. It’s a soft black overall. This is a permanent shade.
  • Demolition is a dark brown with subtle amber warmth around the edges. This is a new and exclusive shade. Try CoverGirl Brown as a possible dupe.
  • Bourbon is a warm, medium-dark brown with subtle bronze shimmer. This is a permanent shade.
  • Underground is a taupe brown with a satin sheen. This is a permanent shade.
  • Stray Dog is a gray taupe with a satin sheen. This was available in the 15th Anniversary Set previously.

My Underground was a little wonky; there was this weird blackish streak that would keep appearing when I tried to swatch with it — I even had to “write” on paper to try and get rid of it. Not sure what was going on there; perhaps something didn’t get fully mixed. I love my full-sized Underground and use it all the time, but I couldn’t not mention that oddity.

The Glossover


Urban Decay Naked 24/7 Eye Pencil Set Review, Photos, Swatches

Urban Decay's holiday eyeliner kits are always a good buy if you've been wanting to try the formula or you like the formula and want additional shades. I usually pick up a few to give as gifts/stocking stuffers myself.











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Urban Decay Naked 24/7 Eye Pencil Set

Zero, Demolition, Bourbon, Underground, Stray Dog

Zero, Demolition, Bourbon, Underground, Stray Dog

Zero, Demolition, Bourbon/em>

Bourbon, Underground, Stray Dog

Urban Decay Zero 24/7 Eye Pencil

Urban Decay Demolition 24/7 Eye Pencil

Urban Decay Bourbon 24/7 Eye Pencil

Urban Decay Underground 24/7 Eye Pencil

Urban Decay Stray Dog 24/7 Eye Pencil

Product & Review FAQ

Where can I purchase it? How much is it?

October 2011 at retailers like Sephora, ULTA, Macy's,, and, $32.

Is it limited edition?


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40 thoughts on “Urban Decay Naked 24/7 Eye Pencil Set Review, Photos, Swatches

  1. shelly

    I think Prestige Total Intensity Eyeliner in Bold Brown would be a good dupe for Demolition. Similar undertone but with better pigmentation.

  2. It would be awesome if Demoltion were released on its own. A girl can dream, right?

  3. artemis

    sweet shades but the middle one looks like poo 😀 a bit

  4. BooBooNinja

    No glitter? Sign me up!
    Now let’s see about that textbook budget…

  5. Kacee

    Are these liners full size?

  6. Adelita

    Christine, how’s Demolition compared to Milani Liquif’Eye Metallic Eyeliner Pencil Brown? Thanks…

  7. Nichole


    Is Demolition lighter or darker than UD’s Corrupt (from the Anniversary set).

  8. Ashley Sarah

    I love this set. I am definitely going to try and get my hands on it. I don’t have a single decent Eye Pencil.

  9. cindy v

    ahh stray dog is definitely one of my favorite liners… I might have to get this set, just for straydog (and you can never have too many brown liners)

  10. Violet

    Boring. To me.

  11. Leah

    Love it! I already have zero and bourbon but I’m thinking about picking this set up for everyday options. Such a tough decision because I really want to try perversion from the other set too!

  12. Marina

    SO PUMPED! This set is going to be mine! LOVE IT!

  13. All those would look the same on my eye. I’ll pass.

  14. AnGeLwInGz

    I’ll pass. Already have full sizes of all except Demolition, and that one doesn’t interest me. A nice kit for 24/7 rookies though. Underground is an awesome color.

  15. Saffy

    I really like Stray Dog, pretty! This is a nice set, I love my Naked palette so I’ll have to take a look at this at Sephora.

  16. Shauna

    Love these. . . but why Travel size :(

    and where is Perversion already!? I want that liner in full size asap lol

  17. I would have liked if they had repromoted the Midnight Cowboy pencil from the 15th Anniversary set!

  18. Eliana

    Does anyone know what ever happened to the UD 24/7 pencil in Whiskey? Was it only limited edition for the Naked Palette? Im all out of mine and would like to repurchase it, but I cant seem to find it.

    • Danielle

      It’s available- it’s part of the 24/7 Glide-On Eye Pencil Duo. (It comes with Flipside and the grind house sharpener.)

      Does anyone know, how does Whiskey compare to Demolition? (Whiskey isn’t included in the brown eyeliner comparisons.)

  19. Carrie Ann

    I’d be all over this set, but I already have all of the pencils, except the new one. I wonder why they didn’t add Whiskey to the set.

  20. JulieD

    Oh, I want this. But, I will refrain… use up what I got first… something like this would be fab if I needed it… UD is so tempting these days!

  21. Jessica

    How is whiskey not in this set??? :/…I got all hopeful because mine is almost gone..

  22. Moni

    Looooove Bourbon. On my colouring it looks subtle and flattering.

    This past week I wore it lightly applied and a guy at work asked me if I did something different with my makeup because something was different. 😀

  23. Elana

    Do you use these just as eyeliner or are they good as a shadow base as well?

  24. Hope

    I thought this would be boring, but I think I’d actually get a lot of use out of it. Unfortunately I’ll pass because they’re not full size and I go through pencil liners pretty quickly.

  25. Yianna

    I want these so bad! I want anything neautral that comes up 😛

  26. Need Demolition & Underground. Thanks so much for the review…helps so much!

  27. Sasha

    Hi Christine! Can you think of any eyeliner dupes for Stray Dog? So sad because I love the colour and the quality of UD liners.. too bad it’s not permanent!

  28. Karina

    You can find this set at Nordstrom Rack near you for just $18! In case anyone is still looking to buy this, it is no longer available online.