Urban Decay Spring 2011: Greed Primer Potion

Greed ($18.00 for 0.34 oz.) is new and not new — it is new because it is the first time it has been available on its own (and full-sized), but it was originally launched as part of Urban Decay Little Sins Eyeshadow Primer Potion Set.

• Greed is a shimmering slightly pale gold with yellow undertones.

Even though I tested Greed previously for wear, I found the full-size version to be more pigmented and the overall finish of the product seemed different to me. I tested and photographed Greed just this past October, but the full-sized version has more of a metallic finish with a stronger sheen.

The finish is quite similar to Sin’s, but I specifically mentioned in the previous post on Greed that it had more of a shimmer than frost finish. Because Greed has more of a metallic finish, it reflects more light, but the color itself is still a beautiful pale yellow gold. I was, however, still able to wear Greed all day on its own or as an eyeshadow base without creasing.

If you want to know more about how products are evaluated, read out Rating System FAQ!

• Product: 28/30
• Value: 8/10
• Ease of Use: 4/5
• Packaging: 4/5

RECOMMENDATION: I think warm-toned beauties will find this works really well as a base or an all-over color for quick looks.

AVAILABILITY: January 2011 at urbandecay.com, early February 2011 at Beauty.com, Macy’s, Sephora, ULTA

See more photos & swatches!

Urban Decay Greed Primer Potion

Urban Decay Greed Primer Potion

Urban Decay Greed Primer Potion

Urban Decay Greed Primer Potion

Urban Decay Greed Primer Potion