Monday, March 3rd, 2014

Urban Decay Electric Pressed Pigment Palette
Urban Decay Electric Pressed Pigment Palette

As much as we love Naked, we’re serious color junkies at heart. When we launched The Vice Palette andsaw how CRAZY everyone went over Chaos (a brilliant matte blue), we realized our fans craved bright shades as much as us. Inspired by Chaos, Urban Decay launches Electric Pressed Pigment Palette. The ultimate fix for color addicts, this gorgeous palette is packed with ten of the brightest, most amazing shades you’ve ever laid eyes on. In addition to Chaos (yes, it’s back!), this palette marks the return of Revolt (a silver standout from our Anarchy Face Case). All the other shades are NEW! From ultrasmooth mattes to highly dimensional shimmers, each VELVETY shade delivers insane color payout. Why do a Pressed Pigment Palette? Using pressed pigments was the only way to create heavily saturated brights with the intense pigment load we craved. Traditional eyeshadow formulas just wouldn’t cut it.

If you’ve tried seemingly bright shades like these before, you know that a lot of them appear brilliant in the pan, but in reality look chalky, lack smooth application and don’t look anywhere near as vibrant on your eye. Not so with Electric. We carefully crafted the formula on every shade to make sure each one would apply with a soft and creamy texture and deliver serious color payout. Wende can’t get enough of Jilted (an unbelievable bright metallic fuchsia with a blue shift). And our Product Development team is really into Fringe (a gorgeous, bright metallic teal), Urban (the most amazing bright metallic purple) and Freak (a bright green with a gold shift, inspired by our 24/7 Eye Pencil shade).

The case is as cool as the shades inside. Emblazoned with “ELECTRIC,” this slim, sleek palette features a vivid, dimensional, multilayered smoke-screen print reminiscent of the shades inside. And the mirror is huge! Electric Pressed Pigment Palette also includes our NEW cruelty-free, double-ended pressed pigment brush (an all-black brush with bright purple synthetic brush fibers). On one end: a compact precision brush that’s perfect for applying color with amazing control. Use it to line, blend and smudge. On the other end: a small pigment brush. Use it to apply color all over the lid or in the crease.

Every shade in our Electric Pressed Pigment Palette features our Pigment Infusion System™, the proprietary blend of ingredients that gives each shade its velvety texture, rich color, serious staying power and blendability.

  • Revolt Bright metallic silver shimmer with silver glitter
  • Gonzo Bright turquoise matte with floating tonal pearl
  • Slowburn Bright red-orange matte with floating pearl
  • Savage Bright hot pink matte
  • Fringe Bright metallic teal
  • Chaos Bright blue matte with floating tonal pearl
  • Jilted Bright metallic fuchsia with blue shift
  • Urban Bright metallic purple
  • Freak Bright green with gold shift
  • Thrash Bright lime green matte with floating gold pearl

Availability: $49.00, March 18th, 2014 at Urban Decay; Spring 2014 at Sephora, ULTA, Macy’s

See more photos!

Urban Decay Electric Pressed Pigment Palette
Urban Decay Electric Pressed Pigment Palette

Urban Decay Electric Pressed Pigment Palette
Urban Decay Electric Pressed Pigment Palette

Urban Decay Electric Pressed Pigment Palette
Urban Decay Electric Pressed Pigment Palette

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35 thoughts on “Urban Decay Electric Pressed Pigment Palette for Spring 2014

  1. Michaela

    Even though I know I will never ever wear colors like this in real life, I kind of want this just so I can play around with it!

    • It’s a fun palette to play for sure… part of the fun being trying to wear just the shades in the palette together, lol! 😉

      But if you’re not into super bold color all-over the lid, you could try wearing it as a pop of color in places like the crease, outer lid, lower lash line, upper lash line, etc.

    • gina

      me too, I feel they are wild and bright but sooo cool…

    • xamyx

      I worked in an ultra-conservative bank, with a strictly-enforced dress-code, and I frequently wore red liner on the upper lashline. It was very subtle to those I interacted with, but really made my eyes pop! Also, a neutral eye with a bit of color in the crease or outer corner can be subtle & work-appropriate, but also a lot of fun.

  2. I’m ridiculously excited for this!

  3. sam anderson

    i’ve maybe missed it somewhere, but is this going to be limited edition?

  4. Jenny

    I love the look of Jilted and Urban. It is hard to find a super pigmented purple. Buuut I will most likely be passing on this palette because I wouldn’t be able to wear most of these colors.

  5. When I saw the first picture I though this was a sleek palette!
    Judith Recently Posted: Catrice camouflage cream review

  6. Love the packaging and the vivid colors in the palette. Gorgeous!

  7. sidra emmad

    might sound dumb! but what do they mean exactly by ”immediate eye area”
    thanks Christine i love temptaliaaaa <3

  8. I’m actually really impressed by the packaging cover design! I certainly whets the appetite for bold colour:-)
    Sylirael Recently Posted: The Lipstick Tag… Rogue-Style!

  9. gina


  10. Christina D.

    I have been doing Google searches for this on a daily basis since I first heard about it. I love Urban Decay and I will use this palette to work in conjunction with all the neutrals and muted colors I have. Cannot wait to get my hands on this! I would pre-order it now if I could!

  11. Deb

    WAY to bright for me to consider it wearable and flattering on me in my mid-40s. Twenty years ago, I’d have been all over this! Now I prefer more of the Bobbi Brown polished girl next door look. :)

  12. Christina

    Hi Christine,

    Forgive me if you’ve already answered this question, but is this palette limited edition? I couldn’t find the information in your write-up.


  13. I really want this, but I just don’t know if I can rock those many colors. I also know I’m at my limit for neutral palettes…time for a pros and cons list! Maybe it’s time to be a little more daring :)

  14. Anisa

    Ahhhhh this is BEAUTIFUL!!! Hopefully I get my hands on this before we leave for Disney at the end of the month!!

  15. When i first heard that they were coming out with a palette featuring all brights i could not have been happier. Seriously, i was jumping for joy and blasting the song “its electric”! Im so glad that they have come to the realization of their demographic and that we makeup junkies LOVE. BRIGHTS. Dont get me wrong, the naked palettes became a staple for any MUA out there, however i think they got so entranced in the naked buzz that they put their usual edgy/fun products on hold. As both a makeup artist and edgy/punk teen, I was worried that the urban decay that i fell in love with had toned down. This has proven that they still got their edgy soul and i cannot be happier!

  16. Denise

    Oh to be in my late teens/early twenties when I would have rocked the colours in this palette but now I’m in my late 40’s……..not so much! Shame, as they’re quite pretty.

    • Helene

      I’m also way.waaay past my teens, but I will absolutely buy and use this pallette. A bit of bright eyeshadow just makes eyes seem brighter and more awake. Maybe we don’t feel like sweeping it all over the lids (I do), but use a bright as an accent is totally doable.
      This is just me, of course. I love the shadows Bobbie Brown makes but I can’t commit to just using neutrals.
      I’m looking forward to this pallette, I must say!

    • Meredith

      if you could have rocked these colors… you still can. Age has nothing to do with it!! You don’t have to plaster these all over your eyes. A hint of bright pop in the inner corner or a neon line, or blend one out from the crease for a bit of drama for a night out. Why not. You can still have fun in your 40’s, 50’s and beyond.

    • I’ll be 52 this year, and I agree with what Helene and Meredith said. Experiment and have fun! Life is too short. :)

  17. I’m going to have fun playing with these colors! Beautful!

  18. Latonia

    The box/packaging strongly resembles Sleek. Beautiful colors.

  19. I…. I think i need this in my life.

  20. Stacey Ranew

    It’s finally happening!!! all my favorite colors in one pallette and by my favorite brand!!!! I am in eyeshadow heaven!

  21. What a great way to get rid of liners and have precise colors for when it’s time to place that bright that sets off the color of our eyes! :)

  22. Those colours – definitely not for the faint-hearted (i.e. me!) I would love to see some looks using this palette – that would give us an idea on how to best use this palette!
    Stephanie | theFantasia Recently Posted: Review | Real Techniques Silicone Liner Brush.

  23. Lou

    I am still a beginner, I could not use the entire palette for a full eye look. But these look like great liner colors. I can wait to try these.