Urban Decay Sneak Peek of the Book of Shadows Volume IV
Mark your calendars, makeup junkies! Urban Decay is celebrating the holidays a little early this year, and Sephora’s got the scoop first…
- Where: Sephora’s Times Square locale (1500 Broadway, New York, NY)
- When: Saturday, August 20th from 1pm – 7pm
- What: Urban Decay’s Eric Jimenez, Worldwide Retail Sales Director & International Make-Up Artist, is conducting makeovers and also introducing the highly coveted Book of Shadows Volume IV for an exclusive sneak peek before its holiday 2011 launch. A limited quantity of this ultra-luxe collection palette will be available for purchase ONLY at this store on Saturday on a first come first served basis. Clients will have the opportunity to sit down for a makeover consultation with Eric and his team of artists to learn tips and tricks to get the looks created especially for this palette by Creative Director and Founder, Wende Zomnir. Clients will also get an inside look at Urban Decay’s newest fall launches as Eric and his team recreate fall’s hottest runway trends. Learn a few artist tips including how to create a bright lip with Sephora’s exclusive Super-Saturated High Gloss Lip Color, and the perfect winged cat-eye using the Revolution Lash Curler, Lush Lash Mascara and the newest edition to the 24/7 family, 24/7 Waterproof Liquid Eyeliner. Also not to be forgotten is the coveted 15 Year Anniversary limited edition eyeshadow palette, a true collector’s item for any bona-fide makeup junkie.
- How: Get ready to camp out and secure your place in line to get Urban Decay’s Book of Shadows Volume IV before anyone else. PLUS, receive a free Urban Decay t-shirt or Meltdown Makeup Remover with a purchase of the Book of Shadows IV palette.
Book of Shadows Vol. IV ($64.00) (Limited Edition)
We can’t wait to turn up the volume with the highly anticipated Book of Shadows Volume IV. Complete with our smart-phone-ready ‘Get the Look’ tutorials and a pocket-sized speaker, get your beauty on to your favorite beats. Book of Shadows Vol. IV features more than ever before: a pull-out drawer showcasing 16 phenomenal shadows (10 of which are brand-new, exclusive to this collection), a full-sized version of our new 24/7 Waterproof Liquid Eyeliner in Perversion (blackest black), travel-sized Supercurl Curling Mascara, travel-sized Eyeshadow Primer Potion and a mirror. But it’s more than just makeup…Cross over into the virtual dimension of beauty with a portable speaker, a USB cord, audio cable, and ‘Get the Look’ QR card. A veritable Willy Wonka experience for makeup enthusiasts, BOS IV actually provides you with five strut-worthy looks via video tutorial to boot. A gift that will be sure please the eyes in more ways than one, we’ve adorned this palette with a mesmerizing, feminine laser light show and filled it with translucent, multi-colored, pop-up butterflies. This sleek little device makes the impromptu dance party a reality for all!
I’m waiting on better images & more information (shades, dates, etc.) – when I have more to share, I will!
THIS IS A SNEAK PEEK. THIS IS NOT THE FULL LAUNCH. IT WILL LAUNCH AT THE USUAL RETAILERS.
See more photos!