Wednesday, August 11th, 2010

Urban Decay Book of Shadows Vol. III
Urban Decay Book of Shadows Vol. III

Exclusive: First Look @ Urban Decay’s Book of Shadows Vol. III

For the holidays, Urban Decay will be launching the third installation in their Book of Shadows palette series. The palette will retail for $54, and while I don’t have an exact date yet, based on past releases, mid to late September is a good bet. If you’re in the NYC area on August 28th, you can snag one of 1,000 pieces available for sale at the Times Square Sephora (details here).  It’s expected to launch online at urbandecay.com after Labor Day and at other retailers on October 1st.

The palette includes 16 eyeshadows (0.03 oz. each, total of 0.48 oz.), 2 miniature-sized eyeliners (0.03 oz. each, total of 0.06 oz.), and 1 minature-sized Primer Potion (0.13 fl. oz.). To break down the value for you, this represents $163.20 worth of eyeshadow ($340/oz.), $25.50 worth of eyeliner ($425/oz.), $6.88 of Primer Potion ($52.94/fl. oz.). In sum, it’s the equivalent of $195.58 worth of Urban Decay products. You will, of course, have to spend much more as individual products are all slightly bigger (e.g. each full-size eyeshadow retails for $17).

Anyway, the point is that no matter how you slice it, Urban Decay’s Book of Shadows palettes have a lot of value. The quality of the shadows is exactly what their full-size and permanent shades represent; there is no skimping here.

Eyeshadows

  • Perversion is a matte charcoal black. It’ll darken anything you want to, and it’s a good black, but it’s not an ultra deep black. Not at all chalky! This is a permanent shade, and it has been featured in BoS I and II.
  • Uzi is a whitish-silver with flecks of silver glitter. I’ve found this shade has some fall out, but it’s not too bad. This is a permanent shade, and it has been featured in the Sustainable palette.
  • Loaded is a deep forest green with a metallic shimmer sheen. It is hands down my favorite shade in the palette — it’s like a greener version of NARS’ Rajasthan! This is new and exclusive to this palette.
  • Kush is a medium grassy green with a subtle cool undertone. This is a nice shade with excellent color payoff, and it is new and exclusive to this palette–but it does have some cousins. It’s a darker version of Graffiti (permanent) and Absinthe (BoS I), and it’s a greener, darker version of Homegrown (BoS II).
  • Midnight Cowboy Rides Again is a pink-tinged champagne with champagne flecks of glitter. It may be one of my least favorite eyeshadows of all time, because it has so much fall out, even though it feels very smooth. I recommend using it with a stickier base and make sure you have Q-tips and makeup remover to control the fall out. This shade is permanent, and it has been in BoS II and BoS Alice in Wonderland, as well as the Sustainable palette.
  • Last Call is a medium plum with strong red undertones and shimmer finish. This is a permanent shade that’s also a popular palette shade–it’s been featured in BoS I, BoS AiW, and Ammo.
  • Rockstar is a deep shade of eggplant purple with burgundy-red undertones and a shimmer-sheen. This is a new and exclusive shade to the palette–but the color is like Rockstar 24/7 Eye Pencil (duh!).
  • Money is a silvered blue with a metallic blue-green sheen. Very pretty and will be a great shade to layer over colored bases to bring out different undertones. This shade is new and exclusive to the palette.
  • Haight is a brightened medium blue with a frost finish that pulls just an itsy bit teal. This is shade is permanent, but it’s a Sephora exclusive. It hasn’t been in any other palettes.
  • Maui Wowie is an antique gold with a nearly metallic gold sheen. It also has flecks of dark gold glitter, so it can have some fall out issues. This is a permanent shade, and it’s also been in BoS AiW and Ammo.
  • Smog is a medium-dark bronze with a shimmer-frost finish. This is a shade that’s been in a ton of palettes! It’s permanent, but it has also been released in BoS I, Ammo, Naked, and Vegan.
  • Bordello is a mauve-tinged pink with soft flecks of dark pink shimmer-glitter. It’s smooth, pigmented, and has an almost metallic sheen. The glitter is similar to Uzi’s, but it feels a little finer. This is a new and exclusive shade.
  • Radium is a true medium blue with a cooler undertone and a softer frost finish. Great pigmentation! It is new and exclusive to this palette, and I imagine its color gets inspiration from Radium Cream Eyeshadow.
  • Snatch is a peachy-pink with a frosty finish. It’s very smooth and has nice pigmentation. This was originally in the Show Pony palette.
  • Suspect is a medium bronze that pulls a smidgen taupe and has a rather cooler undertone. I thought it was similar to some of the browns in previous BoS palettes (like Sidecar, Nylon, Gridlock, etc.), but those all have obvious red undertones in comparison. This is a new and exclusive shade.
  • Psychedelic Sister is a brightened medium purple with red undertones. It’s a nice shade of purple that’s pigmented and has a soft frost sheen. It’s a permanent, but it is a Sephora exclusive. This is the first time it’s been in a palette.

Eyeliners

  • Zero is a deep black. Very pigmented, definitely a handy shade to have. Even if I do have five of them at this point. But really, black eyeliner in a palette makes sense.
  • Ransom is an iridescent violet purple with more of a violet flash/sheen and some red undertones. This is available in full-size, but it’s one of my favorite liners. (Try patting Fishnet over it for some real va-voom!)

New vs. Old vs. Repromoted

There are seven new and exclusive shades to the palette (Bordello, Kush, Loaded, Money, Radium, Rockstar, and Suspect). There are two Sephora exclusive shades (Haight and Psychedelic Sister) that were released a few months ago but have never been sold in any of the previous palettes. There are seven permanent shades (Snatch, Last Call, Maui Wowie, Midnight Cowboy Rides Again, Smog, Perversion, and Uzi), with Perversion, Snatch, and Uzi being in just one or two previous palettes and the others being in three or more. The worst case scenario? You’ll get seven brand new eyeshadows.

Overall, it’s another solid eyeshadow palette. I didn’t have any pigmentation issues with these eyeshadows, and I like the addition of seven new and two of the Sephora exclusives (which I really liked, but know some readers were hesitant to pay $17 a pop). There are two shades that do run on the glittery side (Midnight Cowboy Rides Again and Maui Wowi) and two on the slightly glittery side (Uzi and Snatch).

If you want to know more about how products are evaluated, read out Rating System FAQ! :)

  • Product: 28/30
  • Value: 10/10
  • Ease of Use: 4/5
  • Packaging: 4/5

RECOMMENDATION: If you like Urban Decay eyeshadows, the Book of Shadows is always a good buy. If you’re not into shimmery/frosty shades and prefer more matte or satin finishes, then this might not be your thing.

AVAILABILITY: Holiday 2010

See more photos & swatches!

Urban Decay Book of Shadows Vol. III
Urban Decay Book of Shadows Vol. III

Urban Decay Book of Shadows Vol. III
Urban Decay Book of Shadows Vol. III

Urban Decay Book of Shadows Vol. III
Urban Decay Book of Shadows Vol. III

Urban Decay Book of Shadows Vol. III
Urban Decay Book of Shadows Vol. III

Urban Decay Book of Shadows Vol. III
Urban Decay Book of Shadows Vol. III

Urban Decay Book of Shadows Vol. III
Urban Decay Book of Shadows Vol. III

Urban Decay Book of Shadows Vol. III
Urban Decay Book of Shadows Vol. III

Urban Decay Book of Shadows Vol. III
Urban Decay Book of Shadows Vol. III

Urban Decay Book of Shadows Vol. III
Urban Decay Book of Shadows Vol. III

Urban Decay Book of Shadows Vol. III
Urban Decay Book of Shadows Vol. III

Urban Decay Book of Shadows Vol. III
Urban Decay Book of Shadows Vol. III

Urban Decay Book of Shadows Vol. III
Urban Decay Book of Shadows Vol. III

Urban Decay Book of Shadows Vol. III
Urban Decay Book of Shadows Vol. III

Urban Decay Book of Shadows Vol. III
Urban Decay Book of Shadows Vol. III

Urban Decay Book of Shadows Vol. III
Urban Decay Book of Shadows Vol. III

Urban Decay Book of Shadows Vol. III
Urban Decay Book of Shadows Vol. III

Urban Decay Book of Shadows Vol. III
Urban Decay Book of Shadows Vol. III

Urban Decay Book of Shadows Vol. III
Urban Decay Book of Shadows Vol. III

Urban Decay Book of Shadows Vol. III
Urban Decay Book of Shadows Vol. III

Urban Decay Book of Shadows Vol. III
Urban Decay Book of Shadows Vol. III

Urban Decay Book of Shadows Vol. III
Urban Decay Book of Shadows Vol. III

Urban Decay Book of Shadows Vol. III
Urban Decay Book of Shadows Vol. III

Urban Decay Book of Shadows Vol. III
Urban Decay Book of Shadows Vol. III

Urban Decay Book of Shadows Vol. III
Urban Decay Book of Shadows Vol. III

Urban Decay Book of Shadows Vol. III
Urban Decay Book of Shadows Vol. III

Urban Decay Book of Shadows Vol. III
Urban Decay Book of Shadows Vol. III

Urban Decay Book of Shadows Vol. III
Urban Decay Book of Shadows Vol. III

Urban Decay Book of Shadows Vol. III
Urban Decay Book of Shadows Vol. III

Urban Decay Book of Shadows Vol. III
Urban Decay Book of Shadows Vol. III

Urban Decay Book of Shadows Vol. III
Urban Decay Book of Shadows Vol. III

Urban Decay Book of Shadows Vol. III
Urban Decay Book of Shadows Vol. III

Urban Decay Book of Shadows Vol. III
Urban Decay Book of Shadows Vol. III

Urban Decay Book of Shadows Vol. III
Urban Decay Book of Shadows Vol. III

Urban Decay Book of Shadows Vol. III
Urban Decay Book of Shadows Vol. III

Urban Decay Book of Shadows Vol. III
Eyeshadows: Perversion, Uzi

Urban Decay Book of Shadows Vol. III
Eyeshadows: Loaded, Kush

Urban Decay Book of Shadows Vol. III
Eyeshadows: Perversion, Uzi, Loaded, Kush

Urban Decay Book of Shadows Vol. III
Eyeshadows: Midnight Cowboy Rides Again, Last Call

Urban Decay Book of Shadows Vol. III
Eyeshadows: Rockstar, Money

Urban Decay Book of Shadows Vol. III
Eyeshadows: Midnight Cowboy Rides Again, Last Call, Rockstar, Money

Urban Decay Book of Shadows Vol. III
Eyeshadows: Haight, Maui Wowie

Urban Decay Book of Shadows Vol. III
Eyeshadows: Smog, Bordello

Urban Decay Book of Shadows Vol. III
Eyeshadows: Haight, Maui Wowie, Smog, Bordello

Urban Decay Book of Shadows Vol. III
Eyeshadows: Radium, Snatch

Urban Decay Book of Shadows Vol. III
Eyeshadows: Suspect, Psychedelic Sister

Urban Decay Book of Shadows Vol. III
Eyeshadows: Radium, Snatch, Suspect, Psychedelic Sister

Urban Decay Book of Shadows Vol. III
Eye Liners: Zero, Ransom

Urban Decay Book of Shadows Vol. III
Eyeshadows: Graffiti, Kush, Absinthe, Homegrown

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218 thoughts on “Urban Decay Book of Shadows Vol. III Review, Photos, Swatches

  1. Tanja

    Could you tell us mac substitues (e/s, not pigments) for the colours?
    Especially for Rockstar, Loaded and Money?
    Unfortunately, we can´t get UD in germany :(((

    Thanks so much!!!

  2. Sarina

    Will you update this once it’s release anywhere online or in store?
    or when you get a exact date

  3. Ashlie

    I just ordered this today (im in the uk)I’m very excited to have a play with all the funnky colours :) Great Review and I love all the pictures

  4. Yay! You’ve killed a lemming there for me thanks. Can’t stand the fall out on the UD glittery shades and there seems to be a lot of them in this palette.

  5. Mia

    Are those Book of Shadows I, II and III limited edition?

  6. Anna

    im in the uk and i can buy this of debenhams website already…

  7. Adele

    You can buy this from the Debenhams website in the UK now – it is an online exclusive (they only ship within the UK though).
    Also just got a call from my local HoF and the Naked palette is now in stock so if you’ve been waiting for this in the UK then you should be able to get it now!

  8. Hollie

    Just bought this, cant wait for it to arrive :)

  9. Caitlin

    I already have 3 of these shades and just got the Naked palette so I think I’ll have to pass this time. :(
    But can someone please tell me a dupe for Rockstar, Money and Snatch?
    Not sure if Money is very “dupe-able” but I really don’t want to spend $54 for just a few shades.
    Thanks Temptalia!

  10. Alison

    Perversion isn’t a permanent shade – you can’t buy th3e full size on UD.com at least
    also I believe Money was a shade that was discontinued many years ago that they’ve brought back!

  11. Laura

    Is it wrong that I’m getting this even when I have BOS II and Alice in Wonderland palette and I’m also planning to get the Naked palette..

  12. Ahhhh I can’t wait to get my hands on this!!!! I love most of the shades – I can see them pairing well with my Asian skintone.

    Is it me or does it seem like rockstarXmoney seem like relatives to the NARS Habanera duo?

    And oh man I’ve seen all those rave reviews about Naked! I have BOSII and I don’t know if I can justify getting both this palette AND Naked. Plus I have quite a collection of mineral eyeshadow…. In terms of Neutrals I have a dupe of the stonewashed nudes palette from bobbi. Dilemma?!?!?!?!

  13. Freya

    it’s already avalible at debenhams, if you’re from the uk :)

  14. Catherine

    Urban decays facebook page mentioned September 7th as the release date!

  15. Marcela

    WOW the packaging is AMAZING and the colors are gorgeous… but I’m a die-hard MAC lover, going on 54 shadows (3 and a half palettes) and i don’t think i’ll ever be able to start collecting Urban Decay. sigh.

  16. Joy

    So I was hoping to snag a thing or two when HauteLook has UD on sale tomorrow, when I took another glance at BoS III and fell in love! I really like it, but I don’t know if I can justify this to myself since I don’t wear eyeshadow as often as other people do (I’m more of an eyeliner, mascara, and out the door kind of person). I also bought Stila’s Barbie Loves Stila All Doll’d Up palette from HL yesterday (it was only $14! Not including the outrageous $8 shipping, still less than it was when it was launched last fall! I’ve only just recently become interested in makeup this year so I missed out) and I feel like that probably would be enough for me.

    So basically, this long story is just leading up to one simple question– are there any dupes for Loaded other than its bluer cousin, NARS Rajasthan? Or, judging from your knowledge of past BoS palettes, do you think that they might release it as a single eyeshadow someday– I mean, do they ever do that period? I only own Maui Wowie and Smog from this palette, I do like almost all of of the exclusive shades other than that one (Radium, Bordello, Rockstar, Money, Kush… so I guess everything but Suspect!) and there are a few permanents that I don’t think I’d ever be able to justify buying as singles that I think would be lovely (Last Call, Psychedelic Sister, Haight). I just don’t know I’d be able to justify the cost since it’s really Loaded that’s pulling me and I’m more of a dabbler of eyeshadow than many. What do you think I should do? :)

  17. Casey

    Usually I don’t have a problem with the names of UD eyeshadows….but is an eyeshadow named “Kush” really necessary?? I know a lot of young girls who use UD products, and I really don’t think they need to learn about that kind of stuff THAT early on in their lives. I wish the company would just watch who their target audience is instead of ASSUMING that only older (more like 18-25-year-old) women are using their products. Because, really, with their glittery eyeshadows in fun colors, it’s a young girl/teenager’s makeup paradise!

    • Alison

      Hopefully girls “that young” are still using drug store makeup. I didn’t start using real stuff until mid-high school when all my friends had been smoking weed for at least 2 years already :/
      In the end it’s up to parents to decide what they want their children exposed to. UD has literally always had names like that – there are already many product names that reference marijuana and other drugs use. Yeyo, Blunt, Toasted, Half Baked, Homegrown, Narcotic, Chronic, Purple Haze, Blaze, Ecstacy, Last Call (alcohol IS a drug), Vapor.. you’d end up censoring the whole brand. And nobody wants that.

  18. Haylie

    I love the colors. Look beautiful and very good quality. But not matter how good of a deal or how pretty they are if it’s not good packaging I won’t buy it…I mean really? Pulling the shadows out? That’s why the only UD palette I will own is the NAKED palette. Best colors ever and great packaging.

  19. ali

    Would you say Loaded is similar to Club by MAC?

  20. Alison

    I am checking UD.com every morning waiting for this one. That’s how I snagged the Naked palette and the Vegan palette the day they came out ;)

  21. Glindalinda

    if I waited till like Christmas time would the palette still be available…? or should I just grab it as soon as possible? Thanks :)

  22. Krissy

    Christine, What are the closest dupes you can think of for Loaded, Rockstar, and Money?

    Loving these colors but can’t justify getting the palette for 3 colors.

    Thanks!

  23. Victoria

    I know it’s being released in stores oct 1st but do you know if it’s just gonna be in NY or all over!?

  24. Lorraine

    So purty, I got mine on friday along with the naked palette love them both equally :-) cant wait to use them all.

  25. myumbella

    temporarily sold out and more on the way. :((( do you know when it will be back?

  26. Liz

    I am IN LOVE with this palette! Do you know if it will be available to order online from Sephora? I live in Canada and Urban Decay won’t ship here, but their products are by far my favourite.
    I need to get my hands on this!!

  27. Sarah

    Hi,
    I would like to know if the Urban Decay Palette III will be limited edition?

    Thanks,
    Sarah

  28. Ksenya

    It’s onlina at sephora!!!

  29. Nikki C

    bordello, smog, last call, and rockstar!
    a pretty look to compliment my brown eyes!

  30. Tessa

    wow i think this is BY FAR the best BOS that contains the most number of newest shadows! 9 in total (if u count the sephora excl. ones too).

    is Psychedelic Sister any close to Flash??

  31. Wow, can’t believe how similar the green colours are. They all look exactly the same, only Kush is just slightly darker.

  32. Bri

    I do not like this new palette at all. I was very disappointed with how much fall out each and every one of the shades has!! You definately need a Q Tip to keep the smokey eye from looking like a racoon eye!!

  33. Melissa Morelli

    JUST ORDERED THIS PALETTE!!!! I know i am so late but i am also SOOOOO excited to get it! I have been wanting it since i saw the very first video on it! Now all i need to do is get the Naked palette! I love urban decay so much! They are the BEST!

  34. CC

    Hey Christine! Had a question…. how long will this book of shadows be on the market? I recently bought UD naked palette and loved it. I wanted to get these but seems like I’m all out of money at the moment. Since its L.E. and its been out for awhile, do you know when it will be completely gone?

  35. Mel

    I’m kind of new to the Book of Shadows but this is the one I would get if it is still available in like October because I’m not a fan of number 4 Book of Shadows.

  36. Lauren

    I have this BOS and I was wondering if there are any MAC dupes or similarities in here. Thank You!

  37. Julia

    do they still sell this??