Tuesday, November 30th, 2010

Urban Decay 15th Anniversary 24/7 Eyeliner Set
Urban Decay 15th Anniversary 24/7 Eyeliner Set

Sneak Peek: Urban Decay 15th Anniversary 24/7 Eyeliner Set

In 2011, Urban Decay will turn 15 years, and to celebrate, they are releasing a set of 15 24/7 Eyeliners. The 15th Anniversary 24/7 Eyeliner Set ($92.00 for 0.04 oz. x 15) includes full-sized eyeliners in:

Stray Dog (shimmering brown taupe), Corrupt (dark metallic brown with silver glitter), Bourbon (medium brown with gold sparkle), Midnight Cowboy (beige with gold sparkle), Baked (bold bronze), Stash (dark olive with gold sparkle), Mildew (deep mossy green), Perversion (blackest carbon black), Electric (bright aquamarine blue), Binge (deep metallic navy blue), Ransom (bright iridescent purple), Asphyxia (pinky iridescent purple), Rockstar (darkest eggplant), Zero (zealous black), and Uzi (gunmetal grey with sparkle).

All of the eyeliners included in the set are full-sized (0.04 oz. each), and a full-sized eyeliner retails for $17, which means you are getting $255 worth of eyeliner for $92, plus Urban Decay’s Grind House (their sharpener, retails for $9), which is actually my favorite sharpener–use it for all brands myself.

It is a great set for someone who is new to Urban Decay or who hasn’t yet stocked up on their 24/7 Eyeliners, because there are a lot of permanent inclusions and overlap with previous holiday mini-sets. This holiday’s Jackpot 24/7 Eyeliner Set included seven that overlapped (Stash, Mildew, Electric, Binge, Ransom, Rockstar, and Zero), while last year’s Super Stash Eyeliner Set included six that overlapped (Stash, Rockstar, Ransom, Binge, Corrupt, Zero).

The good news? There are six shades not currently available permanently, but if they were–all six would set you back $102 (still more than the whole set).

  • Stray Dog is a mushroom brown–definitely taupe. This is a new shade exclusive to the set.
  • Corrupt is a dark chocolate brown with warm amber undertones. This is a new shade exclusive to the set (well, that’s what the press release says, but it was included in 2009′s Super Stash mini-set).
  • Bourbon is a medium-dark warmed-up brown. This is a permanent shade.
  • Midnight Cowboy is a shimmering champagne peach with a subtle metallic sheen. This was my second favorite from the set–this is totally a shade that is lacking in the 24/7 range. It is a great shade to brighten up eyes. This is a new shade exclusive to the set.
  • Baked is a frosted coppery bronze. This is a permanent shade.
  • Stash is an antique gold with a slight metallic sheen. This looks amazing with green eyes. This is a permanent shade.
  • Mildew is a forest green with subtle gold shimmer. This is a permanent shade.
  • Perversion is a rich, deep dark black with a near matte finish. It is gorgeous! MAC Feline Kohl Power lovers will fall in love with this shade. It would be a shame if Urban Decay didn’t make this permanent. This is a new shade exclusive to the set.
  • Electric is a bright, neon cyan blue with subtle shimmer-sheen. This is a permanent shade.
  • Binge is a navy blue with a hint of violet with soft blue micro-shimmer. This is a permanent shade.
  • Ransom is a fuchsia-tinged violet with soft sheen. This is a permanent shade.
  • Asphyxia is a fuchsia base with fuchsia-violet shimmer and sheen. It was surprisingly sheer–it did not have the color pay off of the average 24/7 Liner. This is a new shade exclusive to the set.
  • Rockstar is a rich eggplant with a slight metallic sheen. This is a permanent shade.
  • Zero is black. It’s not too dark, not too light, just black. This is a permanent shade.
  • Uzi is a gunmetal silver with teal-green and silver micro-shimmer. It’s not quite as dark as Gunmetal, but they do not seem world’s apart. This is a new shade exclusive to the set.

Urban Decay’s 24/7 Eyeliners are some of my favorite pencils to use. I love the color variety, but more importantly, they wear well and long on me. They don’t smudge or budge, fade or migrate. The formula is kind to eyes, as they are soft and glide effortlessly across the lash line–no drag here.

If you want to know more about how products are evaluated, read out Rating System FAQ! :)

  • Product: 29/30
  • Value: 10/10
  • Ease of Use: 4/5
  • Packaging: 4/5

RECOMMENDATION: It might be something to put on a holiday IOU list (since it won’t be out until January) or else save holiday gift cards and checks towards–if you are a fan of the 24/7 Liners. If you’re not sure about it, you may want to check out an individual shade before committing $92 to the cause. Long-time Urban Decay fans may find they have a lot of the shades featured in the kit (and maybe duplicates or even triplicates thereof).

AVAILABILITY: Urban Decay, Sephora, Ulta, Macy’s – January 2011

See more photos & swatches!

Urban Decay 15th Anniversary 24/7 Eyeliner Set
Urban Decay 15th Anniversary 24/7 Eyeliner Set

Urban Decay 15th Anniversary 24/7 Eyeliner Set
Urban Decay 15th Anniversary 24/7 Eyeliner Set

Urban Decay 15th Anniversary 24/7 Eyeliner Set
Urban Decay 15th Anniversary 24/7 Eyeliner Set

Urban Decay 15th Anniversary 24/7 Eyeliner Set
Urban Decay 15th Anniversary 24/7 Eyeliner Set

Urban Decay 15th Anniversary 24/7 Eyeliner Set
Urban Decay 15th Anniversary 24/7 Eyeliner Set

Urban Decay 15th Anniversary 24/7 Eyeliner Set
Urban Decay 15th Anniversary 24/7 Eyeliner Set

Urban Decay 15th Anniversary 24/7 Eyeliner Set
Urban Decay 15th Anniversary 24/7 Eyeliner Set

Urban Decay 15th Anniversary 24/7 Eyeliner Set
Urban Decay 15th Anniversary 24/7 Eyeliner Set

Urban Decay 15th Anniversary 24/7 Eyeliner Set
Urban Decay 15th Anniversary 24/7 Eyeliner Set

Urban Decay 15th Anniversary 24/7 Eyeliner Set
24/7 Liners: Stray Dog, Corrupt, Bourbon, Midnight Cowboy, Baked

Urban Decay 15th Anniversary 24/7 Eyeliner Set
24/7 Liners: Stray Dog, Corrupt, Bourbon, Midnight Cowboy, Baked

Urban Decay 15th Anniversary 24/7 Eyeliner Set
24/7 Liners: Stray Dog, Corrupt, Bourbon, Midnight Cowboy, Baked

Urban Decay 15th Anniversary 24/7 Eyeliner Set
24/7 Liners: Stray Dog, Corrupt, Bourbon, Midnight Cowboy, Baked

Urban Decay 15th Anniversary 24/7 Eyeliner Set
24/7 Liners: Stray Dog, Corrupt, Bourbon, Midnight Cowboy, Baked

Urban Decay 15th Anniversary 24/7 Eyeliner Set
24/7 Liners: Stray Dog, Corrupt, Bourbon

Urban Decay 15th Anniversary 24/7 Eyeliner Set
24/7 Liners: Bourbon, Midnight Cowboy, Baked

Urban Decay 15th Anniversary 24/7 Eyeliner Set
24/7 Liners: Stash, Mildew, Perversion, Electric, Binge

Urban Decay 15th Anniversary 24/7 Eyeliner Set
24/7 Liners: Stash, Mildew, Perversion, Electric, Binge

Urban Decay 15th Anniversary 24/7 Eyeliner Set
24/7 Liners: Stash, Mildew, Perversion, Electric, Binge

Urban Decay 15th Anniversary 24/7 Eyeliner Set
24/7 Liners: Stash, Mildew, Perversion, Electric, Binge

Urban Decay 15th Anniversary 24/7 Eyeliner Set
24/7 Liners: Stash, Mildew, Perversion, Electric, Binge

Urban Decay 15th Anniversary 24/7 Eyeliner Set
24/7 Liners: Stash, Mildew, Perversion

Urban Decay 15th Anniversary 24/7 Eyeliner Set
24/7 Liners: Perversion, Electric, Binge

Urban Decay 15th Anniversary 24/7 Eyeliner Set
24/7 Liners: Ransom, Asphyxia, Rockstar, Zero, Uzi

Urban Decay 15th Anniversary 24/7 Eyeliner Set
24/7 Liners: Ransom, Asphyxia, Rockstar, Zero, Uzi

Urban Decay 15th Anniversary 24/7 Eyeliner Set
24/7 Liners: Ransom, Asphyxia, Rockstar, Zero, Uzi

Urban Decay 15th Anniversary 24/7 Eyeliner Set
24/7 Liners: Ransom, Asphyxia, Rockstar, Zero, Uzi

Urban Decay 15th Anniversary 24/7 Eyeliner Set
24/7 Liners: Ransom, Asphyxia, Rockstar, Zero, Uzi

Urban Decay 15th Anniversary 24/7 Eyeliner Set
24/7 Liners: Ransom, Asphyxia

Urban Decay 15th Anniversary 24/7 Eyeliner Set
24/7 Liners: Rockstar, Zero, Uzi

Urban Decay 15th Anniversary 24/7 Eyeliner Set
24/7 Liners: Stray Dog, Corrupt, Bourbon, Midnight Cowboy, Baked, Stash, Mildew, Perversion, Electric, Binge, Ransom, Asphyxia, Rockstar, Zero, Uzi

Product & Review FAQ

Where can I purchase the set? How much is it?

Urban Decay, Sephora, Ulta, Beauty.com, Macy's, etc., $92. Available in January 2011.

Is it limited edition?

Yes.

Discussion and debate are highly encouraged, and we expect community members to participate respectfully. When asking a question, please check the FAQ section (above) for information about purchasing, price, dupes, and the like. If you have general feedback or need technical support, please contact us.

Comments that include advertisements, self-promotion, insults, etc. may be in violation of our comment policy and subject to deletion. Please see our comment policy for more information.

215 thoughts on “Urban Decay 15th Anniversary 24/7 Eyeliner Set Review, Photos, Swatches

  1. Bethy

    This is totally going to be my late xmas present to myself. The sheer joy of getting 6 limited colors is enough for me! I can always use more eyeliner, it’s an every waking moment must!

  2. Violet

    I need this set SO bad! I might buy two! I have been begging Urban Decay for a full-sized Corrupt after they introduced it in the Super Stash… but Stray Dog and Asphyxia are calling out to me, too.

  3. Katie

    Ugh, so sad I missed out. I anxiously await January though. I hope this doesn’t turn into a Naked Palette type situation though…I don’t know if I can endure another Urban Decay hunt!

  4. Deanna

    OMG! So beautiful, I wish this was coming out before Christmas. Thanks a lot Christine for the torture. haha j/k Thanks for the info really.

  5. Kate

    I can’t wait either. Corrupt is one of my faves. I just love these eyeliners:)

  6. Ru

    This is the way Midnight Cowboy should have been! I’m dying for the darkness of Preversion. Uzi looks great too. I’ll be needing to save some serious mulah for this!

  7. Bernice

    Lovin’ Rockstar!

  8. Ahhh!!! I love Midnight Cowboy and Perversion. Hopefully UD will release these eyeliners individually sometime cause I really want to try them out and hopefully like UD eyeliners since I did not get along with Zero too well. And btw I don’t have the money to pay 92 bucks for these eyeliners so thats another reason why I really hope they come out individually soon! Oh and is it just me or does Midnight Cowboy look like it can make a pretty highlighter?

  9. Lisa G

    I must have this set…the $92 is a bargain. I’ll be saving my X-mas money and treating myself to an early b-day present come January.

  10. WOW! im a fan of 24/7
    What a great deal, def lemming over stray dog and perversion, they are all quite beautiful though! def be thinking about getting this treat!

  11. Kiera

    Love love love, Urban Decay is my favorite too. But I can’t justify spending a hundred dollars on eyeliner.

  12. Avatar of Anna Anna

    I swear I saw this already in my Sephora O:

    Or maybe its the other eyeliner set . .

  13. Avatar of Anna Anna

    Oh it is the other eyeliner set. Called ‘Jackpot’

  14. OMG! It is gorgeous! I am totally getting it!!!!!!!!!!

  15. Karen

    Is it available in Canada??

  16. OMG I want thiss! :D hahah

  17. Elizabeth

    wowww, those are pretty!

  18. So many pretty colours! I only have a couple 24/7 liners, so this will be great to build my collection of them. I am hoping I’m able to snag one in January!

  19. Emi

    Holy ****. I need this! I don’t even wear color eyeliners but the colors are so prettyy. Perversion, Baked, Midnight Cowboy = *drool*

  20. Wow perversion is so much darker compared to zero!

  21. ak

    If I was younger, had no makeup at all but wanted to get into using some, I’d probably buy this set but I don’t need it at all. It’s good that they have a good selection of brown and ‘brownish’ liners for people who are lighter skinned who just want a more neutral look for daytime though. They wouldn’t show up that strongly on me. I’m leaving this behind.

    I use to have an Asphyxia shadow that I used to like using a lot, I think I gave it away (?) I prefer very dark, smokier eye makeup nowadays or flipped ‘cat eye’ liner.

    I do like the look of the Perversion liner of course and when UD wakes up and decides to sell it on its own even if it’s for a limited time, then I’ll sit up and take notice!

    Does anyone know if the MAC Chromagraphic pencil in Black Black smudges really badly on oily eyelids or something?

  22. Promise

    I want!!!

  23. Annie

    They should have brought it out for the holidays for people to give as gifts. There are so many colors!!!! Aaahh! In heaven!

  24. Scientific Housewife

    I love these eyeliners but I don’t know if I could spend $92 on them!

    • Bree

      I’m a little skeptical about this, too. But just remember, you’re getting $173 off of what it would of been priced at if you bought them all individually. And for this price, you’re technically only getting them for $6.14 EACH. That’s how I think of it. :DD

  25. kitty

    I was lucky enough to snag one of these on Monday during the special offer window on the UD site. Yeah $92 for eyeliners is a lot of money, but considering I only have zero, burbon, and ransom, it’s not so bad. I am actually going to give those 3 as part of a Christmas gift to a girlfriend of mine who hasn’t experienced UD yet. I am hoping to get a lot of use out of some of the brighter colors for under the eye definition – I am hopeless at using eyeshadows under the eye without it looking messy. My only complaint about these pencils is that they tend to not work so well on the waterline for me; they wash off and irritate my eyes. I still think I’ll have a lot of fun with this set, though!

  26. Angel

    O.M.G…. thank god i didn’t splurge on the set of minis..
    I CANNOT WAIT. STRAY DOG’S ONE OF MY FAVS ;D. THANKS CHRISTINE

  27. Dayna

    Man… The UD naked palette sold out pretty quickly, IMAGEN when this comes out! O_o! But i SO want it lols. I’m new to urban decay liners so im really anxious to try them.

    Are the liners really that good?? Please answer <3

    Ty christine for the review & swatches! <333

  28. Cat

    Asphyxia is so beautiful

  29. OMG, Midnight Cowboy. Want.

  30. Okay, I wanted this set when I first heard about it, but now after seeing your swatches, I’m obsessed! Neeeeeeeeed it! (Haha, beauty addict)

  31. Catherine

    Oh god. I’m about to pop my big-spender cherry.

  32. Irene

    Will this be available early January? Hope to get my hands on it on my trip to US this holiday :)

  33. Janet Nichols

    Sephora keeps telling me they arent going to carry this set?! Seriously? How the heck am I supposed to get one!?

  34. Mires

    These are all beautiful :)

  35. Gigi

    For some reason I really like that the Perversion eye liner pencil is all black.

  36. pearlyn

    can i know if it will be found at sephora worldwide or just us, etc.? i must get this set!

  37. hayleigh

    is there really only 25,000 worldwide?

  38. karen

    OMG I REALLY NEED THIS !!! JAN COME FASTER PLEASE !!!

  39. Charlotte W

    Hey

    I was just wondering if this set will be available in england?? Thanks

    xxx

  40. Janessa

    Oh god…I hope this won’t be as popular as the naked palette. It took me FOREVER to find one.
    And I only have 1999 and was thinking of building my collection, this is perfect!!!
    Thanks for the heads up :)

  41. Marcy

    I cannot wait for this! I haven’t used Urban Decay in a while as there is no store selling it by me at college (i have never been a fan of buying makeup online without testing it first) and am dying to get this set! Now that I am home I have gone to see all of the colors that are already available and LOVE them! Do you happen to know the exact date of the release?

  42. Erica

    im debating if i should spend my holiday money on this or not. they are so pretty! and its such a great deal!

  43. d

    Christine ,do you know the exact date it will be available on UD’s website? Also, thanks for that full series of liner swatches, it was really helpful! :)

  44. Tessa

    Man… if only it wasn’t sooo expensive! $92?! grr.. now i probably lost my chance of getting it unless… i save up for it! Oh well, guess I can start saving up starting.. NOW! :) Bye!

  45. Bree

    I’m extremely excited for this set! I have just enough money for it, too! Yesterday, I finally went out on a limb and decided to buy my first 24/7 liner in Zero. If it stays on for me all day, then I’m going to buy the new set. I’m EXTREMELY excited for Pervision, no doubt. Me = Addicted!

  46. Chassy

    Hi Christine! :)

    I’m seriously considering purchasing this, but since I always only use black liquid liner on the upper lash line, I figured I could just use these on the waterline.

    My question is, do these apply/work well on the waterline?

    Any help would be greatly appreciated! :)

  47. RAYISHA

    THANK YOU SO MUCH FOR THE PICS I BOUGHT MINE YESTERDAY…SO EXCITED

  48. Jennifer

    It’s available for purchase on the UD website now…

  49. Fatema

    when this set will be available on sephora??

  50. Melissa Morelli

    So i pretty much need these lol!

  51. Jessie

    I talked to Sephora and they said it would be released on Jan. 10 in stores. I already ordered mine on the UD site though.
    *****OVERLY EXCITED*****

  52. Danielle Sharkey

    Hey Everyone!
    I just got my set today from Sephora Times Square…. I love it….but the packaging smells like horrible plastic…and it also is on the eyeliners them selves….anyone else have this problem? Like it reeks really bad…. I used Perversion – it’s gorgeous BTW :)

    • Danielle Sharkey

      *** I called Urban Decay – they said it was normal because as soon as the products are made it’s packaged and then shrink wrapped.. They also said the smell should go away in a few days…

      I’m still not sure how I feel about this…my whole room smells of this plastic smell – it actually hurts the nose…

  53. Stephanie

    OMGGG I NEED THIS! LOVE AT FIRST SIGHT!
    oh and, i just realized why they chose to include 15 eyeliners … because of the 15 year anniversary… hahaha

  54. Chloe

    I love this and hope to purchase this, but why is Perversion packaged differently?

  55. claire

    oh be still my (barely) beating heart… i want this set SO BAD. I dont own any 24/7 liners except for zero would it be worth the $92 (!?) price tag ? the colors are absolutely beautiful and from what everyone else says the colors are opaque and intense and they are long lasting… sigh i probably dont need to worry about this too much as by the time i save and deliberate about significantly reducing the size of my wallet they will be gone and going for upwards of $100 on ebay and amazon…

  56. AznGnslngr

    Thank you! Been looking at examples of what the colors look like. Very helpful! =D

  57. Laura

    Any info on what the other 3 l/e products will be this year? The eyeliners are on the way to me. Can’t wait to see the new colors!

  58. Avatar of Miranda Miranda

    I just purchased it today!!!!!! OMG SUCH AN AMAZING SET. there were only 2 left and i was like “MINE!!” i forced my mother to take me so i could get it. i agree asphyxia is quite sheer but i love it anyways. my two favorites are definitely Perversion and Midnight Cowboy.

  59. Ninilighter

    Im pretty sure I saw honey at sephora today, don’t quote me on that though

  60. Vivian

    oh these are really pretty colors
    and my hg products would probably be my mac prolongwear foundation and diorshow waterproof mascara

  61. Avatar of Jennifer Jennifer S

    I just bought these and I absolutely adore them… its so much fun to play with all the colors!
    As a sidenote christine, when I was researching the liners I came across your pics on another website. Are you affiliated with makeupgeek?
    http://www.makeupgeek.com/articles-reviews/reviews/review-urban-decay-247-eyeliners-15-year-anniversary-collection/

    • Hi Jennifer,

      Thank you for letting me know! I’ve never had any contact with MakeupGeek, so they are definitely not allowed to use our images (we require permission for use of images taken by us).

  62. kay

    I want perversion soooooooooooooooooooooooooooooooooooooooooo Bad.

  63. lo

    Hi, opened my 15 anniversary eyeliner set and reached for Asphyxia first. When I went to line my eyes, the tip was brittle and just broke off. As if it were an old eyeliner? Then I sharpened it and it didn’t seem to go smooth as the other UD liners I have? Has anyone had the same problem? I then tried the randsome and it went on well. Seems to be a manufacturing defect? I purchased it online directly from UD. What should I do???

  64. saira

    goorrrgeeous!!!

  65. Crystal

    Omgg spacecowboyy is awesome.

  66. jenny

    Yay I just ordered mine from urban decay website they re stocked yay!!!!!