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Foundation. I would love to see one that actually fills in pores, leaves a natural finish, and doesn’t need to be set with powder. I also think it would be nice to be able to go to a counter and have a shade customized to ones complexion, like they do at a paint counter.

Not only does this customized foundation sound like a great idea but it also seems so doable! Fingers crossed…

It really is doable-at least the color part! There was a brand several years back that actually did this, but I never actually tried it. I’ve read somewhere recently that they still have a few counters around, but most are gone. I regret not trying it when I had the chance.

Long wearing medium coverage moisturizing foundation that looks like skin! With my dry skin foundation that feels good usually either don’t cover enough or have barely any staying power!

Hair mascara/temp color. It’s been the same crappy formula since I was a kid. No matter high-end or dollars store, all hair mascaras suck.

I’d like to see safer and more aesthetically pleasing sunblocks, for all skin types, in all textures, fragrance free, which are protective as well as a joy to use.

I was thinking sunscreen…but was wondering whether it would be beauty product or skincare.

I wish there were better sunscreens in the market for oily skin – no white cask, no greasiness, no need to apply too generously, no need to re-apply every 2 hours, pocket friendly, matte finish! Is that too much to ask??? 😉

Does anyone remember Bullfrog sunscreen? Oil free, clear, spf 30, lasted all day and you only needed a couple of drops?

I do! But my favorite face sunscreen has always been Neutrogena’s ultra sheer dry touch formula, or the baby sunscreens. Now they have one specifically for acne prone skin called ”
Clear Face Liquid Lotion Sunscreen” although I have never had any breakouts with the ultra sheer formula, and I am an acne patient.

Wow, I couldn’t agree more! I have yet to find a makeup-friendly sunscreen that doesn’t break me out or irritate my sensitive skin!

Primers. As they’re still a relatively new product, I’m sure they could be improved.

Also, after seeing so many celebrity mishaps with HD Powder, there must be something that can perform in the same way without the white powder flashback.

lipliners! big times. Something comfortable to wear. and finally a product that does not dry out the lips.

Oh yeah, I agree, they need to make all eyeshadow (so not just glitter eyeshadow) fall out proof! And it would also be nice if they did more research on mattifying, pore-minimizing primers. None of the ones I’ve tried have really delivered.

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Primers and foundations with acne-fighting ingredients! It’d be so nice if there were products like that on the market that worked!

white/pastel (&*)*^&% nail polish. They’re almost all a gloopy, streaky mess, but we’re supposed to keep buying them???

Liquid lipsticks! I love the look, but I can have problems with bleeding. I really like the Infallible line, but their color range is kinda blah.

Foundation. I’d like a product that looks and feels natural, has medium to full coverage, lasts all day, wears off evenly, does well with oily skin, doesn’t sink into pores, matches my skin perfectly, and does not break me out. Is that too much to ask?

Eye cream. None of them actually reduce puffiness, dark circles or fine lines. Most actually dry out the area acround my eyes and accentuate my developing crow’s feet, so I end up not using them.

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Definitely under eye concealer. It’s my number one problem area on my face. I’d want it to be more effortless and fill in those lines and pores as well as correct and be a thin layer that you don’t have to layer with other products, it should work fine on its own.

Lipstick! I really want to like lipstick, but it dries my lips so bad! I would love to get my hands on a brand of lipstick that hydrates like a lip balm, shines like a gloss, and has the pigmentation and lasting power expected of lipstick. Until this formula comes along, I’m sticking with opaque/pigmented glosses. Maybe I’m expecting too much…

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Have you tried any Tarte LipSurgence lippies? The tints are not particularly “long-lasting,” but definitely hit the mark on all your other wishes. They are starting to put out some in a “Lip Creme” formula, and while the first 3 colors are similar to the tints, but more pigmented, the most recent 4 from Bow and Go are amazing! All are as well pigmented as a lipstick, and they definitely wear longer. They still do not dry my lips, and this is a huge issue for me, too.

Also, the MAC Mineral Rich line is very moisturizing, and the pigment is gorgeous. These and the Sheen Supremes are like snazzy lip balms, for me. 🙂

This is also my biggest problem and why I hate most lipsticks. I’ve found this formulation though in the German drugstore brand Catrice. I put on their lipsticks – I have to remind myself to avoid the pre-balm that I use with other lipsticks – and it feels like I have nothing on my lips, and they are completely hydrated (and they don’t feather). And they are quite long-lasting and fade very evenly.

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