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The color (‘cos I’m really specific about that, so I struggle to find exactly the same shade I have in my head), then finish and pigmentation.

Quality of the ingredients. No crappy stuff
Blend ability like butter
No flash, stay put during the day without primer

I agree with all three of your answers, Christine. The main one for me is blendability, because I don’t like to spend 15 minutes trying to blend out my shadows.

Pigmentation, staying power and where it is made (preferably US/UK/France/Germany, but anywhere but China).

So true, where it is made. It is a given that it is not made in China for me.
You are the first person that I have read here as to not buying in China is imp to you.
I get attack here almost every time I voice this. Thank you. Thank you.
I don’t want to be poison……

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