theBalm Shady Lady Eyeshadow: Just This Once Jamie

theBalm Just This Once Jamie Eyeshadow ($16.00 for 0.12 oz.) is an unusual shade–it is a pinked plum-brown with a little grayish taupe tinge.  Do you see how many different shades I fit into the description?  Pink, plum, brown, gray, taupe!  It is certainly a color that will look subtly different on varying complexions–for instance, those with pinker undertones will see the pink become more pronounced, while warmer complexions will see more of the brown peeking through.

The packaging is simple cardboard, which makes these easy to stack and store, plus a little more eco-friendly than plastic, though it may not stand up to wear and tear as prettily as plastic.  I think the cardboard is plenty durable, but you may get a couple dents and scratches over the months/years.

my thoughts on the formula: theBalm’s eyeshadows are soft, silky smooth, and packed with pigment, but I did find that Just This Once Jamie seemed to sheer out a touch when blended.  It was not quite as pigmented as other theBalm shades I’ve tried, and it is a shade that is better wet than dry, because the dampness gives it something to cling to.  It applies evenly and blends out beautifully–but when dry, it nearly disappears when blended.  Worth noting, too, is individual eyeshadows come with 0.12 oz., which is just over double the average eyeshadow–and at a rather affordable price tag.

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• Product: 25/30
• Value: 10/10
• Ease of Use: 4/5
• Packaging: 4/5

final thoughts: Definitely worth the price, and you’ll find it will take you quite awhile to hit pan on one of theBalm’s eyeshadows–but even better is that you don’t really end up paying for that privilege.   I wish the texture was more adhesive, such that the color wouldn’t sheer out so easily when applied–I felt like I had to be really careful blending it before it seemed faded.  When used wet, it does work better–but I found using it dry to be of little use and it had to be used wet.

where to buy: Sephora

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theBalm Just This Once Jamie Eyeshadow

theBalm Just This Once Jamie Eyeshadow

theBalm Just This Once Jamie Eyeshadow