Wednesday, March 2nd, 2011

theBalm All About Alex Eyeshadow
theBalm All About Alex Eyeshadow

theBalm Shady Lady Eyeshadow: All About Alex

theBalm All About Alex Eyeshadow ($16.00 for 0.12 oz.) is described as a “golden khaki olive.”  It’s this darkened, golden-toned khaki brown with a faint hint of olive green micro-shimmer.  It’s subtle but it’s there; more noticeable when reflected against light than in a static swatch.  All of theBalm’s single eyeshadows are in simple cardboard packaging with a mirror inside.

my thoughts on the formula: theBalm’s eyeshadows are soft, silky smooth, and packed with pigment. They apply evenly, blend out beautifully, and aren’t powdery at all (sometimes a side effect of really soft eyeshadows). I find they are so easy to use, because they apply without fall out and blend with other shadows effortlessly. Worth noting, too, is individual eyeshadows come with 0.12 oz., which is just over double the average eyeshdaow–and at a rather affordable price tag.

The Glossover


theBalm All About Alex Eyeshadow Review, Photos, Swatches

All About Alex performs incredibly well, and the color itself is flattering on both warmer and cooler skin tones--that subtle olive green shimmer gives it just enough coolness to work.











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theBalm All About Alex Eyeshadow
theBalm All About Alex Eyeshadow

theBalm All About Alex Eyeshadow
theBalm All About Alex Eyeshadow

theBalm All About Alex Eyeshadow
theBalm All About Alex Eyeshadow

theBalm All About Alex Eyeshadow
theBalm All About Alex Eyeshadow

theBalm All About Alex Eyeshadow
theBalm All About Alex Eyeshadow

Product & Review FAQ

Where can I purchase All About Alex? How much is it?

Sephora; $16.

Is it limited edition?


Any dupes?

MAC Sumptuous Olive comes close but is greener.

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25 thoughts on “theBalm All About Alex Eyeshadow Review, Photos, Swatches

  1. This shadow looks awesome. <3

  2. Stef

    Hi Christine!

    I didnt know where to ask this question, so pardon me for asking you about it over here..

    Could you please recommend which are the basic brushes (types) for a beginner for eyeshadow application?? Like..i read somewhere about a pointy end brush for eyeshadow or something?


    • You want an small, slightly fluffy but not too fluffy brush for general shadow application. A really fluffy brush is helpful for blending. Beyond that, anything else is extra!

  3. Sexy Sadie

    A greenish taupe…

  4. OOh, I love this color!

  5. CeeBee

    I have this already and I LURVE it. I’m really impressed at how theBalm have been able to make so many shades universally easy to wear.

  6. Michelle

    how does it compare to bobbi browns pewter shade from the 2009 holiday collection?

  7. Steph

    I have MAC Sumptuous Olive, close enough for my purposes. Lovely colour!

  8. LOooooooving the color! Cant beat the fact that its also my name 😉 may have to check it out!

  9. April

    That is really pretty… really really pretty….

  10. puffnstuff

    i love it! formula looks way better than mac sump olive

  11. An awesome dupe for this is a brand that so many women have forgotten as it used to me our “mother’s brand” but Mary Kay has truly risen just the way I think Wet N Wild has done some kind of transformation that is crazy. I am using their shadows more than my Senna, MAC, etc. lately. Anyway, MK has a lovely olive shade that is so close to this and it is mineral but pressed mineral. I love their packaging:)

  12. Kat

    That’s beautiful! Added to my makeup wishlist for sure :)

  13. ak

    It looks pretty. I wonder if it matches the MAC Uniform Technakohl liner exactly.

  14. Eleanor

    What a lovely color. I have never looked at these packages. Would these be easy to depot? It looks like cardboard, which would be very easy.

  15. Mariella

    I tried this today at the store on my way home from the gym. I love the colour but how well did it wear, Christine? By the time I got home (a very short drive) it had VANISHED from my hand. Now, I know hands aren’t eyes but still, I thought there would be enough left to at least compare it to shadows I have. Also – I just have to RANT about the fact that the CDN dollar is now worth more than the US and this product is $22 here – SIX bucks more! The Fresh Soy Face Cream I bought for my daughter was something like 8 or 10 bucks more than in the US. I want to SCREAM!

    • It wore all day for me – if I had any wear issues, I would have mentioned them and it would have been reflected in the rating of the product :)

      • Mariella

        Thanks, Christine….so there is a BIG difference between wear on the hands and wear on the eyes. I will be picking this up next week, as I loved how the colour looked swatched here and “in the flesh”.

      • Mariella

        Christine, I went back the other day and bought it. And all I can say is that I absolutely LOVE the colour. I’m just trying to restrain myself from going back and checking out more the shadows but I can see this one becoming one of my most used shadows! I’d never have even heard of it or noticed it had it not been for your review!

  16. kelly

    i love all products from theBalm… it’s all very high quality. my only complaint is i’m never digging the packaging, haha.

  17. Queentut

    So glad I checked here for swatches of this. I ALMOST ordered online thinking it would be more dark golden olive green, but I’m reading more of a khaki brown..and I have at least 4 others shades that look amazingly similar to this. A penny saved…for another shade 😉 LOL!!