The Foundation Matrix Updates: Better Results, Faster Matching


We’ve made a major update to the way the Foundation Matrix works and how you can use it, but it should still look very familiar to those who have used it in the past. You can still choose whether to start off by sharing your existing shade match or by selecting your skintone/undertone.

Add Multiple Existing Shades


You can now input up to five existing shade matches, which will help us narrow the skin tone and undertone range by getting more insight into the matches that already work for you. It helps us refine your pool of matches and makes them more tailored than they would be with one shade. But if you only know of one shade that’s a good match for you, no problem — you can still get matched!

Concealers & Foundations, Types


As I went through shades or formulas that needed to be added, I saw two things: too many requests for formulas already in it (which means it’s not obvious that they’re there) and requests for concealers (which have been in there for years!). You will now find formulas are broken out into Foundations and Concealers as well as foundations are also organized by type, such as Liquid or Cream. This way when brands use the same name, or nearly the same name, it will be clearer which one you want.

To that end, you will start to see more formulations with (UK), (Australia), (Canada), or another country in parentheses, and this is our attempt to start pulling out/adding formulas that have different shade ranges in other regions. Formulas that have little to no variance from region to region will not be marked as country-specific. You will see this reflected should you send us a request to add a foundation/shade, as we’ll ask for your region, which helps us go to the right site to make sure it’s not just a shade missing but potentially several, region-specific shades.

Find a Match by Formula


Something I noticed as I would get requests to add a new shade or formula to the foundation was a lot of requests also included saying “I wanted to find out what I shade I was in X foundation.” We wanted to make that easier for you. You can still get all possible matches and then refine by brand, price, type, coverage, and so forth, but you can also just tell us the formula you want your match in, and we’ll give you the closest that we can. If we can’t find a close match, all shades found in that foundation will show as a list so you can read through it (this is most likely to happen for skin tones that have a harder time finding a foundation, e.g. very fair and darker skin tones).

Here’s an example where I’ve added three existing shade matches, and then wanted to get a match in MAC Studio Sculpt SPF 15 Liquid Foundation. Now you don’t have to refine or tease through pages of results if you know exactly what you’re looking to try next!


P.S. — The Matrix is currently updated once every four to six weeks with missing shades and formulations. Sometimes if it is a brand that we’ve missed entirely that has a lot of shades, it may take longer to research and try to figure out how to categorize shades.