My other idea is cupcake themed, with the eyeshadow pots opening exactly how they do now, but they look like cupcakes instead. Cream-filled lipsticks which are sheer but have an opaque white cream center that mixes to make pretty pastel lips. Glitter creams called sprinkle-pots. A nailpolish with glitter vial attached to the handle/lid. A new finish for eyeshadows that is halfway between a matte and a pearl, a matte with a very very subtle sheen. The brights would be pastels and then dark chocolate browns and caramel inspired colors to offset the intense colors.