Thursday, September 1st, 2011

Wet 'n' Wild Bright Idea Color Icon Eyeshadow Trio
Wet ‘n’ Wild Bright Idea Color Icon Eyeshadow Trio

Wet ‘n’ Wild Bright Idea Color Icon Eyeshadow Trio

Wet ‘n’ Wild Bright Idea Color Icon Eyeshadow Trio ($2.99 for 0.17 oz.) include shades of yellow, green, and pink.  It is a limited edition trio as part of the summer Dream Weavers Collection.  It’s available at local drugstore retailers, but not all have them and some sold out quickly of their stock so you might have to hunt around your local area for a displayer.

The Browbone shade is a sunshine yellow with a frosted finish. It has great color payoff with a dense texture that’s soft and smooth. It’s a little more golden and muted compared to MAC Bright Sunshine, but they are still rather close; it is also comparable (just a little darker) than MAC Double Feature #1.

The Crease shade is a cool-toned, medium grass green with a pale gold shimmer-sheen. It’s a fun shade, because the base color is cool-toned while the overlying shimmer is considerably warmer. The pigmentation is nice, and the texture is soft so it applies smoothly on the skin. It’s much lighter compared to Wet ‘n’ WIld Earth Looks Small From Down Here as well as Urban Decay Graffiti.

The Eyelid shade is a medium-dark pink with a hint of fuchsia iridescence in the finish. It’s the worst performing shade of the three–not fully pigmented so it applies unevenly (see the patchiness on the left portion of the swatch). The texture was a bit dry and not as dense as the other two shades. The color is similar to Milani Pink Twice. Make Up For Ever #83 is brighter and pinker.

Side note: While I appreciate the concept of identifying which colors go where, I don’t really see the labeling working in this particular trio. This set of colors is hard enough to wear together, let alone with bright yellow all over the brow bone. It could certainly work for a particular look, but overall, it’s a little much. None of this affects the rating, but it’s something I’ve seen more and more brands do. I think it takes away from some of the usefulness of guiding buyers on how to use a certain product. From a more creative stance, I appreciate the interesting pop of green amongst the other two colors (I would have expected copper, brown, or orange).

The Glossover


Wet 'n' Wild Bright Idea Color Icon Eyeshadow Trio Review, Photos, Swatches

If the pink shade performed better, this palette would get a better overall score, but it dragged it down to a B+, which is still a good rating--and particular good given the price point.











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