Wella Professionals @ Peter Som S/S 2012

Wella Professionals @ Peter Som S/S 2012
Wella Professionals @ Peter Som S/S 2012

Wella Professionals @ Peter Som S/S 2012

This season Peter Som puts the “petal to the metal” with bright bold colors, patterns, and graphic prints juxtaposed with inherently feminine pieces and silhouettes. Because the collection is fit for the contemporary woman, the hair and make-up toughen it up with a little rock and roll edge to embody our modern day heroine’s fierce independence. Eugene describes the look as “kind of bad hair for a bad girl coming from a rich family.” The hair is slightly ‘60s inspired with a modern twist to make the look cooler without eliminating the glamour. With that, the hair features a deep side part with hair swooped to the opposite side of the face and tousled with texture that takes the finish out of the hair but maintains the style. Simply put, “it’s an undone ‘do approached in a classic way,” says Eugene.

Beauty Breakdown

  • Wash and condition hair using Wella Professionals Enrich shampoo, conditioner, and treatment to moisturize dry or damaged hair. This regimen strengthens hair against damage, while leaving hair shiny and smooth without weighing it down.
  • Prime wet hair for style with Velvet Amplifier, which prepares hair to maximize the benefits of styling products.
  • Blow out hair with a large round brush to create volume and movement, then lightly mist dry hair with Thermal Image Heat Protection Spray.
  • Create a deep side part with hair swooping over the side of the face and pin hair underneath to keep it in place.
  • Using a large barrel curling iron, set several curls in place with remaining hair down the center of the head for added lift.
  • Unravel the curls and tousle with your hand after a few sprays of Ocean Spritz to create a light, textured feel.

See more photos!

Continue Reading