Friday, August 21st, 2009

Twilight Beauty: Luna Twilight and Volturi Twilight

Availability: September 2009.

The Twilight beauty franchise has been separated into two lines. Volturi Twilight, named for a ruling vampire clan in the “Twilight” series, is aimed largely at teens and is launching the middle of next month at Hot Topic, Torrid and Ulta. Luna Twilight, a play on the moon themes in “Twilight,” is targeting older girls and teenagers’ mothers and is launching in the middle of next month at Nordstrom and Dillard’s. DuWop is also a part of the Twilight initiative and has introduced the lip stain Twilight Venom for $16 on Sephora.com. Prices for Volturi’s 21 stockkeeping units run from $9 to $19, and prices for Luna’s 35 sku’s are $18 to $34. — WWD

How do you feel about a movie/book franchise pairing up with a major beauty firm?

Do you think it’s cheesy? Would you buy it (assuming you’re a fan of Twilight)?

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