Thursday, February 10th, 2011

Urban Decay Fun Palette
Fun Palette: Woodstock, Baked, Uzi, Sin, Flipside, Psychedelic Sister

Urban Decay Spring 2011: Fun Palette

Urban Decay Fun Eyeshadow Palette ($34.00 for 0.34 oz.) includes six eyeshadows: Woodstock (bright pink with slight shimmer), Baked (rich bronze), Uzi (metallic silver with big iridescent sparkles), Sin (champagne), Flipside (electric teal with blue sheen), and Psychedelic Sister (bright purple). Also included is Oil Slick 24/7 Liner (black with silver sparkle) and the original primer potion (nude).

  • Woodstock is a medium-dark fuchsia pink with a soft shimmer finish. This shade is available individually as part of the permanent range.
  • Baked is a rich copper with a metallic-frost finish. This shade is available individually as part of the permanent range, and it has been in the Baked, Book of Shadows, Vol. 1, and Alice in Wonderland palettes.
  • Uzi is a bright silvered white with silver glitter. Yes, there is fall out. This shade is available individually as part of the permanent range, and it has been in the Book of Shadows, Vol.3 and Sustainable palettes.
  • Sin is a pinky champagne with a frost finish. This shade is available individually as part of the permanent range, and it has been in the Alice in Wonderland and Naked palettes.
  • Flipside is a teal-tinged green with a metallic-frost finish. This shade is available individually as part of the permanent range, and it has been in Baked, Book of Shadows, Vol. 2, and Sustainable palettes.
  • Psychedelic Sister is a red-toned medium-dark purple with a shimmer finish. This shade is available individually as part of the permanent range, and it was in the Book of Shadows, Vol. III palette.

my thoughts on the formula: Urban Decay’s eyeshadows are rich in pigment, apply evenly, and feel like butter. Generally speaking, their formula is excellent. I will warn and caution you against their shades with “glitter” or “sparkle” in the finish–some of these can be prone to fall out (for example, Midnight Cowboy Rides Again).

In terms of value, the palette includes 0.18 oz. of eyeshadow ($61.20 value), 0.03 oz. of eyeliner ($12.75 value), and 0.13 fl. oz. of primer potion ($6.88 value). The total value of the palette is $80.83, while the retail price is $34.

I think sometimes we lose sight of what the beauty industry and market are like as a whole — not every person purchases every palette or even much at all. Not everyone enters at the same time, so even though you may find yourself owning many of the shades, it doesn’t make it a terrible product – Urban Decay does some really excellent shades that you can get year round, but these sure make those shades more accessible and affordable to people who don’t have a lot of Urban Decay or have always wanted to try it. It would be great to see new shades, of course, but I recognize what value they may hold to others.

If you want to know more about how products are evaluated, read out Rating System FAQ! :)

  • Product: 28/30
  • Value: 10/10
  • Ease of Use: 4/5
  • Packaging: 4/5

final thoughts: Fun has the most shades that are permanent/available individually, as they are all available whenever your heart desires. Whether it’s a good value/purchase depends on just how many Urban Decay products you have in your arsenal. The palette itself is an excellent value, and if you like more than two shadows, it works out to be the same if you had bought then individually ($17 each). Uzi has a slightly fussy finish/texture, but the other five eyeshadows are really nice, especially Woodstock and Baked.

where to buy: Urban Decay

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Wednesday, February 9th, 2011


Dangerous Palette: Haight, Mildew, Virgin, Oil Slick, Rockstar, Gunmetal

Urban Decay Dangerous, Feminine, & Fun Palettes: Sneak Peek

Just launched, Urban Decay has three new palettes for spring.  Each features six shades of eyeshadow and a medium-sized 24/7 Liner, plus a miniature-sized primer potion.  I’ll have full reviews up tomorrow, but I wanted to at least get a quick palette photo and swatches.  Each palette retails for $34.

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Wednesday, August 11th, 2010

Urban Decay Book of Shadows Vol. III
Urban Decay Book of Shadows Vol. III

Exclusive: First Look @ Urban Decay’s Book of Shadows Vol. III

For the holidays, Urban Decay will be launching the third installation in their Book of Shadows palette series. The palette will retail for $54, and while I don’t have an exact date yet, based on past releases, mid to late September is a good bet. If you’re in the NYC area on August 28th, you can snag one of 1,000 pieces available for sale at the Times Square Sephora (details here).  It’s expected to launch online at urbandecay.com after Labor Day and at other retailers on October 1st.

The palette includes 16 eyeshadows (0.03 oz. each, total of 0.48 oz.), 2 miniature-sized eyeliners (0.03 oz. each, total of 0.06 oz.), and 1 minature-sized Primer Potion (0.13 fl. oz.). To break down the value for you, this represents $163.20 worth of eyeshadow ($340/oz.), $25.50 worth of eyeliner ($425/oz.), $6.88 of Primer Potion ($52.94/fl. oz.). In sum, it’s the equivalent of $195.58 worth of Urban Decay products. You will, of course, have to spend much more as individual products are all slightly bigger (e.g. each full-size eyeshadow retails for $17).

Anyway, the point is that no matter how you slice it, Urban Decay’s Book of Shadows palettes have a lot of value. The quality of the shadows is exactly what their full-size and permanent shades represent; there is no skimping here.

Eyeshadows

  • Perversion is a matte charcoal black. It’ll darken anything you want to, and it’s a good black, but it’s not an ultra deep black. Not at all chalky! This is a permanent shade, and it has been featured in BoS I and II.
  • Uzi is a whitish-silver with flecks of silver glitter. I’ve found this shade has some fall out, but it’s not too bad. This is a permanent shade, and it has been featured in the Sustainable palette.
  • Loaded is a deep forest green with a metallic shimmer sheen. It is hands down my favorite shade in the palette — it’s like a greener version of NARS’ Rajasthan! This is new and exclusive to this palette.
  • Kush is a medium grassy green with a subtle cool undertone. This is a nice shade with excellent color payoff, and it is new and exclusive to this palette–but it does have some cousins. It’s a darker version of Graffiti (permanent) and Absinthe (BoS I), and it’s a greener, darker version of Homegrown (BoS II).
  • Midnight Cowboy Rides Again is a pink-tinged champagne with champagne flecks of glitter. It may be one of my least favorite eyeshadows of all time, because it has so much fall out, even though it feels very smooth. I recommend using it with a stickier base and make sure you have Q-tips and makeup remover to control the fall out. This shade is permanent, and it has been in BoS II and BoS Alice in Wonderland, as well as the Sustainable palette.
  • Last Call is a medium plum with strong red undertones and shimmer finish. This is a permanent shade that’s also a popular palette shade–it’s been featured in BoS I, BoS AiW, and Ammo.
  • Rockstar is a deep shade of eggplant purple with burgundy-red undertones and a shimmer-sheen. This is a new and exclusive shade to the palette–but the color is like Rockstar 24/7 Eye Pencil (duh!).
  • Money is a silvered blue with a metallic blue-green sheen. Very pretty and will be a great shade to layer over colored bases to bring out different undertones. This shade is new and exclusive to the palette.
  • Haight is a brightened medium blue with a frost finish that pulls just an itsy bit teal. This is shade is permanent, but it’s a Sephora exclusive. It hasn’t been in any other palettes.
  • Maui Wowie is an antique gold with a nearly metallic gold sheen. It also has flecks of dark gold glitter, so it can have some fall out issues. This is a permanent shade, and it’s also been in BoS AiW and Ammo.
  • Smog is a medium-dark bronze with a shimmer-frost finish. This is a shade that’s been in a ton of palettes! It’s permanent, but it has also been released in BoS I, Ammo, Naked, and Vegan.
  • Bordello is a mauve-tinged pink with soft flecks of dark pink shimmer-glitter. It’s smooth, pigmented, and has an almost metallic sheen. The glitter is similar to Uzi’s, but it feels a little finer. This is a new and exclusive shade.
  • Radium is a true medium blue with a cooler undertone and a softer frost finish. Great pigmentation! It is new and exclusive to this palette, and I imagine its color gets inspiration from Radium Cream Eyeshadow.
  • Snatch is a peachy-pink with a frosty finish. It’s very smooth and has nice pigmentation. This was originally in the Show Pony palette.
  • Suspect is a medium bronze that pulls a smidgen taupe and has a rather cooler undertone. I thought it was similar to some of the browns in previous BoS palettes (like Sidecar, Nylon, Gridlock, etc.), but those all have obvious red undertones in comparison. This is a new and exclusive shade.
  • Psychedelic Sister is a brightened medium purple with red undertones. It’s a nice shade of purple that’s pigmented and has a soft frost sheen. It’s a permanent, but it is a Sephora exclusive. This is the first time it’s been in a palette.

Eyeliners

  • Zero is a deep black. Very pigmented, definitely a handy shade to have. Even if I do have five of them at this point. But really, black eyeliner in a palette makes sense.
  • Ransom is an iridescent violet purple with more of a violet flash/sheen and some red undertones. This is available in full-size, but it’s one of my favorite liners. (Try patting Fishnet over it for some real va-voom!)

New vs. Old vs. Repromoted

There are seven new and exclusive shades to the palette (Bordello, Kush, Loaded, Money, Radium, Rockstar, and Suspect). There are two Sephora exclusive shades (Haight and Psychedelic Sister) that were released a few months ago but have never been sold in any of the previous palettes. There are seven permanent shades (Snatch, Last Call, Maui Wowie, Midnight Cowboy Rides Again, Smog, Perversion, and Uzi), with Perversion, Snatch, and Uzi being in just one or two previous palettes and the others being in three or more. The worst case scenario? You’ll get seven brand new eyeshadows.

Overall, it’s another solid eyeshadow palette. I didn’t have any pigmentation issues with these eyeshadows, and I like the addition of seven new and two of the Sephora exclusives (which I really liked, but know some readers were hesitant to pay $17 a pop). There are two shades that do run on the glittery side (Midnight Cowboy Rides Again and Maui Wowi) and two on the slightly glittery side (Uzi and Snatch).

If you want to know more about how products are evaluated, read out Rating System FAQ! :)

  • Product: 28/30
  • Value: 10/10
  • Ease of Use: 4/5
  • Packaging: 4/5

RECOMMENDATION: If you like Urban Decay eyeshadows, the Book of Shadows is always a good buy. If you’re not into shimmery/frosty shades and prefer more matte or satin finishes, then this might not be your thing.

AVAILABILITY: Holiday 2010

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