Urban Decay Primer Potion Tubes
Urban Decay Primer Potion Tubes
Urban Decay Eyeshadow Primer Potion Tubes ($19.00 for 0.37 oz.) just launched at Sephora and will be exclusive to Sephora at this time. They’re available in all four varieties–Eden, Greed, Original, and Sin–and they’re actually a smidgen bigger than the bottles (0.37 oz. vs. 0.34 oz.) and cost a dollar more. I noticed that Sephora didn’t mark these as limited editoin and only stated that they would be exclusive to Sephora for a limited time–I presume they’ll roll out to the usual retailers later on. Once I have more details, I’ll be sure to post.
Greed, Sin, Eden, Original
Urban Decay Little Sins Eyeshadow Primer Potion Set ($29.00) is new for the holidays and contains miniature sizes of the three existing Primer Potion varieties: Original (invisible), Eden (matte nude), Sin (shimmering champagne). It also contains a miniature size of a new and (currently) exclusive shade: Greed (pearly gold).
- Greed is a shimmering slightly paled gold with definite yellow undertones. It’s not really an opaque base, and it’s not as pigmented of a base as Sin. It also has more of a shimmer than a frost base, unlike Sin. I think warm-toned beauties will find this works really well as a base as well as an all-over color for quick looks.
- Sin is a beige-nude with a high frost sheen and champagne micro-shimmer.
- Eden is a yellow-toned light nude with a matte finish.
- Original is virtually invisible, though I’ve always found it has a slight shimmer to it.
I think one of the more frustrating marketing strategies that pops up during the holiday season is when a brand brings out one new, exclusive/limited edition shade amongst a set of several other permanent shades. (And don’t get me wrong, many brands employ this strategy.) I don’t want to have to buy the three other Primer Potions just so I can get Greed. This is how I end up with doubles or triples of certain eyeliners, pigments, etc. — none of which I’ve ever used up the original! I really do like Greed, though, so I’m crossing my fingers that Urban Decay releases it on its own.
I find that the Original Primer Potion has a tendency to crease on me after about seven hours, though Eden and Sin both seem to hold up better. Greed didn’t give me any creasing problems after wearing it on three different occasions for over eight hours on each.
Each contains 0.13 oz., which means you’re getting 0.52 oz. of product in sum. This translates to $55.77/oz. while a full-sized version ($18 for 0.34 oz.) goes for $52.94/oz. It’s a nice opportunity for those who haven’t tried our the brand’s line of eyeshadow bases yet. It may also be worth it for those who are devotees, because you’ll likely run through your tubes eventually and need replacements… ta-da. Plus, the travel-sized versions may be more convenient for those treks to Mom and Dad’s house for holiday dinner.
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- Product: 28/30
- Value: 8/10
- Ease of Use: 4/5
- Packaging: 4/5
RECOMMENDATION: It really depends on two things: whether you have any of the full-sized versions and how badly do you want Greed? (I suppose I should have said how greedy are you to have Greed…)
Urban Decay Sin Eyeshadow Primer Potion ($17.00) is a to-be-launched product for the brand this spring. From what the Urban Decay makeup artist could tell me, it would be out in February. My nearest Urban Decay counter was actually having an event on the 14th for the new launches. Sin is very much like the original and beloved UDPP in its texture and formula, but the way it appears is different. Sin is a shimmery champagne base rather than the translucent, matte base of the original UDPP.
I do feel like Sin grabs color better, especially when they’re shimmery shades. I tend to use more shimmer shadows than matte ones, so Sin may work better for me than the original UDPP. Even when I do use mattes, I often mix them with shimmer-based shadows, so Sin would still work well in that instance. What is also nice about this base is its visibility, which allows you to wear it on its lonesome for a quick wash of shimmer. Hey, in a pinch, you could even use a little bit as a highlighter (brow or face), because you can sheer it out and make it look less intense if necessary.
I definitely recommend checking this product out when it officially launches! Urban Decay picked the right way to follow-up UDPP by choosing Sin, such a complementary shade for most skintones.
See a swatch of the new UDPP in Sin! Continue reading →