Urban Decay Purple Haze Eyeshadow ($17.00 for 0.05 oz.) is a vibrant grape purple with a matte finish. It’s officially described as a “bright purple.” Urban Decay’s matte eyeshadows are definitely underrated, and it’s a shame that the brand doesn’t include more of their matte formula in palettes and seasonal launches. It is similar to MAC Vibrant Grape but purpler and more vibrant. Urban Decay’s matte formula is really smooth and richly pigmented without being chalky or difficult to blend. Purple Haze is nice, with just a little excess powdery dust when applied, but it blends out nicely.
Urban Decay described it as a “metallic celedon green with glitter,” which should immediately alert you to the fact that this is a glittery shade. It will have some fall out. My experience with Urb is that the fall out is significantly less than some of the most egregious: Midnight Cowboy Rides Again.
For the holidays, Urban Decay will be launching the third installation in theirBook of Shadowspalette series. The palette will retail for $54, and while I don’t have an exact date yet, based on past releases, mid to late September is a good bet. If you’re in the NYC area on August 28th, you can snag one of 1,000 pieces available for sale at the Times Square Sephora (details here). It’s expected to launch online at urbandecay.com after Labor Day and at other retailers on October 1st.
Urban Decay Vegan Palette ($34.00) is a new and limited edition eyeshadow palette for fall, and it features six eyeshadows, one eyeliner, and a miniature-sized eyeshadow primer. It features only products that are vegan-friendly.