Monday, February 1st, 2010

Urban Decay Eden Primer Potion

Go Matte or Go Home! with Urban Decay’s Eden Primer Potion

Urban Decay Eden Eyeshadow Primer Potion ($18.00) is the newest version of Primer Potion to debut this spring season. Like the original Urban Decay Primer Potion and follow-up Sin, Eden helps to prevent creasing, helps your eyeshadow stay on all day long, and increase color vibrancy of eyeshadows.

Eden is a yellow-toned opaque primer. I wouldn’t be surprised to see some skin tones (probably those with yellow undertones and medium complexions) use this as a concealer in a jam. On me, I felt like when blended out on the lid, it looked slight yellower than my MAC Soft Ochre paint pot, but this has a much thinner consistency, though it still runs significantly more opaque than the original UDPP and still thicker and richer than Sin.

Unlike the original UDPP, which carries a slight sheen/shimmer, and Sin, which carries an incredibly metallic shimmer sheen (and it’s very pink-champagne), Eden is completely and utterly matte. It’s a good base for those wanting to keep their matte or satin eyeshadows just that, soft and with minimal shimmer. Also, it’s a nice way to kind of mattify some of the more shimmered eyeshadows you have, too.

I like it, and it didn’t really crease on me, which surprised me as UDPP creases on me, personally. It worked well with my skin tone, but I think those with more pink undertones may find this a little too yellow on them (just like Sin is kind of awful on me). It comes in the same genie-bottle packaging as the other versions of Primer Potion, so if you aren’t loving that curvy lil’ bottle, this isn’t any different.

I’ll probably stick with my MAC Soft Ochre paint pot for a matte, neutral eyeshadow base (like the thicker texture, less yellow, and no packaging woes), but I’m so glad Urban Decay has put out a truly matte Primer Potion! It’s about time and makes an excellent addition to their Primer Potion range!

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  • Product: 29/30
  • Value: 9/10
  • Ease of Use: 4/5
  • Packaging: 2/5

Recommendation:  If you’re in need of a matte-finish eyeshadow base… consider Eden!

Availability: Sephora

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