There are many, many variations of this liquid eyeliner, which tells you a lot about the efficacy of the formula if so many brands have brought it into their lines. I find the formula, on the major points, to be largely the same and consistent across the different brands, but there are subtle differences in the consistency of the liquid liner itself as well as the applicator. The outer packaging only differs in labeling, color, and branding, but the caps are the same length and the ends have the same design. There are some similarities in color across the brands, but there are several shades that you will only find in one brand–the ones that overlap tend to be more basic shades like black.
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