It originally debuted in the 15th Anniversary Palette, but it will now be available as a permanent shade online at urbandecay.com and at Sephora in JCP locations. Deep End is incredibly rich in color payoff, and the color is true-to-pan. It has a soft, buttery texture that’s dense and finely-milled, and as a result, is easily blended once applied to the lid. This shade wore for nine hours without creasing or fading when I tested it. It’s a color that you may already have in your stash, but if you’re a fan of intensely pigmented teal eyeshadows and don’t have one quite like it, it’s one to consider. The texture and pigmentation are quite phenomenal; definitely a standout shade (in terms of quality) within the range.
It's a color that you may already have in your stash, but if you're a fan of intensely pigmented teal eyeshadows and don't have one quite like it, it's one to consider.
Product
10/10
Pigmentation
10/10
Texture
10/10
Longevity
10/10
Application
5/5
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Where to Buy
This product can be purchased at the following retailers:
Sometimes products are discontinued or limited edition, which means that a product may no longer be available at one or more retailers so you may need to shop around for those hard-to-find shades! We try to update products as they become discontinued, and if you discover a product has been discontinued, please help us help others by letting us know.
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Urban Decay Fun Eyeshadow Palette (2012) ($36.00 for 0.18 oz.) includes six eyeshadows: Maui Wowie (metallic golden beige with silver glitter), Deep End (bright teal shimmer), Sellout (pinky champagne), Fishnet (bright pink with purple shift), Stray Dog (cool metallic ash brown), and Freakshow (deep royal purple pearl) and one Lip Junkie in Midnight Cowboy (sheer nude sparkle).
Maui Wowie is platinum gold, not quite antique gold, with silver micro-glitter. It seemed less glittery than previous iterations of Maui Wowie that I’ve come across. The texture was soft, applied smoothly, and had excellent color payoff. Maybelline Bold Gold is darker and more golden, yellower. Giorgio Armani #14 is darker. Wet ‘n’ Wild Dancing in the Clouds is grayer. MAC Retrospeck is more golden.
Deep End is a blue-based teal with a frosted finish. It had a soft, smooth texture, applied well, and had great color payoff. MAC Rain Drop is similar but has more of a silver shimmer/sheen. Tarina Tarantino Ozma is quite similar. MAC Cool Heat is bluer and less frosted. theBaml Open to Offers Olwen is similar.
Fishnet is a fuchsia purple with violet iridescence. It had a soft texture that applied smoothly with good color payoff (the weakest shade of the set, but I’d say it was still good, just not great!). MAC Infra-violet is pinker. NYX Violetta doesn’t have the iridescence. Tarina Tarantino Fantastical is purpler. Bare Escentuals Boudoir is similar but less iridescent. MAC Stars ‘n Rockets is comparable.
Stray Dog is a barely gray-tinged brown with very subtle warm undertones. The pigmentation was nice, and the hue applied smoothly and evenly. Giorgio Armani #28 is warmer, no gray. MAC Havana is a bit darker. Benefit Dandy Brandy is warmer. Urban Decay YDK is lighter with no gray tinge. MAC Buckwheat is less frosted.
Freakshow is a medium-dark violet purple with subtle red-burgundy undertones and a frosted finish. The payoff was great, and it applied smoothly and softly. Worth noting, this applies much better in their new eyeshadow formula than it did when it was a deluxe eyeshadow. Urban Decay Psychedelic Sister is similar, just slightly less red-toned. Urban Decay Delinquent is lighter. L’Oreal Perpetual Purple has less red undertones.
Midnight Cowboy (Lip Junkie) is a sheer champagne beige with champagne shimmer. What it does is add a lot of shimmer and a glossy shine. Because there’s not a lot of color, any shimmery sheer gloss will dupe it. The way it sparkles is lovely, and it’s a slightly thicker formula (without feeling heavy or tacky) that’s mint-scented. I will say that I don’t care for the baby-sized packaging, because it makes it difficult to hold and apply (even the slanted tip feels odd to use). It wore for three hours when I tested it this go-round.
Yes, yes, we’ve seen these palettes before–kind of. Last spring, Urban Decay released three palettes (all with the same names). Last year’s Fun Palette included Woodstock, Baked, Uzi, Sin, Flipside, and Psychedelic Sister, plus it came with an eyeliner and primer potion. It had a total value of $80.83 and retailed for $34. This year’s palette six 0.03 oz. eyeshadows and a 0.11 fl. oz. Lip Junkie. The value of this year’s palette is $64.80 worth of eyeshadow and $6.15 worth of gloss, which results in a total value of $70.95. The palettes are similar, but not exact; I think the most obvious similarities is that there is a pink-beige, teal, and purple included. This palette doesn’t have a hot pink or a coppery-bronze kind of color, so it’s actually more wearable in some ways (but perhaps less “fun”).
It’s packaged in a sparkly teal patent/vinyl zippered pouch, and you can remove the eyeshadows entirely, so then you’d have a clutch so-to-speak. It’s pretty small, so you could fit an ID, maybe a key or two, and that’s about it. All three palettes when stacked do stick to each other a bit. I didn’t have trouble with the zippers on two of them, but the third wasn’t sewn/stitched perfectly, and it’s extremely hard not to catch the zipper on the excess fabric (I have to figure how to get scissors in there to trim it). I preferred the packaging of the previous palettes, as they slimmer.
Overall, these smaller palettes that Urban Decay releases are some of their better ones, because there aren’t so many shades that you risk getting duds, and they’re more compact thank big palettes like their previous Book of Shadows volumes. It’s also more affordable at $36 than their larger palettes at $50+ (of course, if that’s within your budget, it’s typically cheaper by the ounce buying the larger eyeshadow palettes). This is a high-quality palette packed with pigmented eyeshadows that are soft to the touch, blend easily, and apply smoothly. I didn’t have any problems with these shades, and I had barely any fall out with Maui Wowie.
It's a lovely palette that has a few pops of color along with some neutrals, so you can go for different looks without being overwhelmed by color. If it wasn't for the small amount of fall out from Maui Wowie, this palette would have been an A.
Product
9.5/10
Pigmentation
9.5/10
Texture
9.5/10
Longevity
9/10
Application
4.5/5
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Where to Buy
This product can be purchased at the following retailers:
Sometimes products are discontinued or limited edition, which means that a product may no longer be available at one or more retailers so you may need to shop around for those hard-to-find shades! We try to update products as they become discontinued, and if you discover a product has been discontinued, please help us help others by letting us know.
Disclosure: Temptalia uses affiliate links, which give us a small commission when you make a purchase (given to us by the retailer, at no cost to you). Your purchases help to support the site!
If you were using Urban Decay Deep End, how would you wear it?
What products would you use? Where would you wear it? Would it be the star of the look? Create a look using whatever you want, as long as you include today’s look book product!
Here are the other nine shades from Urban Decay 15th Anniversary Eyeshadow Palette ($55.00 for 15 x 0.05 oz.).
Vanilla is a pale white gold with yellow tones. It’s very shimmery and so smooth. It is extremely similar in color to MAC Nylon but has a less metallic finish.
Omen is a blue-based purple with a subtle pink layer. It’s a little pinker compared to Urban Decay Ecstasy. Initially, I was thinking it was more like Ransom, but not at all–Ranso is very blue-based and cool-toned. Inglot #441 is somewhat similar, but it’s quite a bit darker.
Ace is a darkened gray with a subtle silver sheen. It looks more interesting in the pan–like this mix of blue and green and gray, but it turns out rather gray when swatched. Urban Decay Gunmetal has a much blacker base, which gives it a darker, more intense look. It is very similar to theBalm Sexy Stacey.
Flow is a soft peach with a frosty finish. The color is similar to Inglot #330 but the finishes are different. theBalm Luscious Lani is less orange.
Blackout is a really deep, dark black with a matte finish. Make Up For Ever #57 is similar. It seems darker than Perversion and has such a smooth texture with great color payoff.
Chase is a golden bronze with a frosted finish. It’s kind of like a much lighter version of Deeper (in this palette). Inglot #406 has much more copper in it. Urban Decay Smog is much darker, but the feel is the same.
Deep End is teal with a frosted finish; it seems to lean green in the pan but blue when swatched, which leads me to think it’s right there in the middle. It is a bit bluer than MAC Surf USA, but it is very similar (just more pigmented) to Milani Teal the Truth. Urban Decay Minx is greener, as is Flipside.
Half Truth is a smoky purple. As soon as I saw it, I was reminded of Urban Decay Rockstar, because it’s the cool-toned sister of it–there is the same muted, smoky color, but Rockstar is more of an eggplant purple with strong, red undertones. theBalm All the Way Annie is similar but still redder–which is also how Giorgio Armani #3 compares.
Please read Part 1, which has detailed information about the color payoff, quality, texture, packaging, etc. for the entire palette.
There is a good variety of colors in this palette, though it does have a surprising amount of neutrals, with good color payoff and soft and smooth textures. You might find you have too many similar shades already, but for those who don't, it's a great way to snag high-end eyeshadows without breaking the bank.
Product
9.5/10
Pigmentation
9.5/10
Texture
9/10
Longevity
9.5/10
Application
4.5/5
Login or Register to be able to add this to your Vanity or Wishlist! Plus rate and review!
Where to Buy
This product can be purchased at the following retailers:
Sometimes products are discontinued or limited edition, which means that a product may no longer be available at one or more retailers so you may need to shop around for those hard-to-find shades! We try to update products as they become discontinued, and if you discover a product has been discontinued, please help us help others by letting us know.
Disclosure: Temptalia uses affiliate links, which give us a small commission when you make a purchase (given to us by the retailer, at no cost to you). Your purchases help to support the site!
