Tuesday, November 30th, 2010

Urban Decay 15th Anniversary 24/7 Eyeliner Set
Urban Decay 15th Anniversary 24/7 Eyeliner Set

Sneak Peek: Urban Decay 15th Anniversary 24/7 Eyeliner Set

In 2011, Urban Decay will turn 15 years, and to celebrate, they are releasing a set of 15 24/7 Eyeliners. The 15th Anniversary 24/7 Eyeliner Set ($92.00 for 0.04 oz. x 15) includes full-sized eyeliners in:

Stray Dog (shimmering brown taupe), Corrupt (dark metallic brown with silver glitter), Bourbon (medium brown with gold sparkle), Midnight Cowboy (beige with gold sparkle), Baked (bold bronze), Stash (dark olive with gold sparkle), Mildew (deep mossy green), Perversion (blackest carbon black), Electric (bright aquamarine blue), Binge (deep metallic navy blue), Ransom (bright iridescent purple), Asphyxia (pinky iridescent purple), Rockstar (darkest eggplant), Zero (zealous black), and Uzi (gunmetal grey with sparkle).

All of the eyeliners included in the set are full-sized (0.04 oz. each), and a full-sized eyeliner retails for $17, which means you are getting $255 worth of eyeliner for $92, plus Urban Decay’s Grind House (their sharpener, retails for $9), which is actually my favorite sharpener–use it for all brands myself.

It is a great set for someone who is new to Urban Decay or who hasn’t yet stocked up on their 24/7 Eyeliners, because there are a lot of permanent inclusions and overlap with previous holiday mini-sets. This holiday’s Jackpot 24/7 Eyeliner Set included seven that overlapped (Stash, Mildew, Electric, Binge, Ransom, Rockstar, and Zero), while last year’s Super Stash Eyeliner Set included six that overlapped (Stash, Rockstar, Ransom, Binge, Corrupt, Zero).

The good news? There are six shades not currently available permanently, but if they were–all six would set you back $102 (still more than the whole set).

  • Stray Dog is a mushroom brown–definitely taupe. This is a new shade exclusive to the set.
  • Corrupt is a dark chocolate brown with warm amber undertones. This is a new shade exclusive to the set (well, that’s what the press release says, but it was included in 2009′s Super Stash mini-set).
  • Bourbon is a medium-dark warmed-up brown. This is a permanent shade.
  • Midnight Cowboy is a shimmering champagne peach with a subtle metallic sheen. This was my second favorite from the set–this is totally a shade that is lacking in the 24/7 range. It is a great shade to brighten up eyes. This is a new shade exclusive to the set.
  • Baked is a frosted coppery bronze. This is a permanent shade.
  • Stash is an antique gold with a slight metallic sheen. This looks amazing with green eyes. This is a permanent shade.
  • Mildew is a forest green with subtle gold shimmer. This is a permanent shade.
  • Perversion is a rich, deep dark black with a near matte finish. It is gorgeous! MAC Feline Kohl Power lovers will fall in love with this shade. It would be a shame if Urban Decay didn’t make this permanent. This is a new shade exclusive to the set.
  • Electric is a bright, neon cyan blue with subtle shimmer-sheen. This is a permanent shade.
  • Binge is a navy blue with a hint of violet with soft blue micro-shimmer. This is a permanent shade.
  • Ransom is a fuchsia-tinged violet with soft sheen. This is a permanent shade.
  • Asphyxia is a fuchsia base with fuchsia-violet shimmer and sheen. It was surprisingly sheer–it did not have the color pay off of the average 24/7 Liner. This is a new shade exclusive to the set.
  • Rockstar is a rich eggplant with a slight metallic sheen. This is a permanent shade.
  • Zero is black. It’s not too dark, not too light, just black. This is a permanent shade.
  • Uzi is a gunmetal silver with teal-green and silver micro-shimmer. It’s not quite as dark as Gunmetal, but they do not seem world’s apart. This is a new shade exclusive to the set.

Urban Decay’s 24/7 Eyeliners are some of my favorite pencils to use. I love the color variety, but more importantly, they wear well and long on me. They don’t smudge or budge, fade or migrate. The formula is kind to eyes, as they are soft and glide effortlessly across the lash line–no drag here.

If you want to know more about how products are evaluated, read out Rating System FAQ! :)

  • Product: 29/30
  • Value: 10/10
  • Ease of Use: 4/5
  • Packaging: 4/5

RECOMMENDATION: It might be something to put on a holiday IOU list (since it won’t be out until January) or else save holiday gift cards and checks towards–if you are a fan of the 24/7 Liners. If you’re not sure about it, you may want to check out an individual shade before committing $92 to the cause. Long-time Urban Decay fans may find they have a lot of the shades featured in the kit (and maybe duplicates or even triplicates thereof).

AVAILABILITY: Urban Decay, Sephora, Ulta, Macy’s – January 2011

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