Tuesday, June 11th, 2013

Urban Decay ABC Gum Eyeshadow
Urban Decay ABC Gum Eyeshadow

Urban Decay ABC Gum Eyeshadow ($18.00 for 0.05 oz.) is described as a “pale peach matte.” It’s a warm-toned peach with a matte finish. The texture is soft, finely-milled, albeit a bit powdery, but it blends really well and sits nicely on the skin (doesn’t look powdery). Kat Von D Vespertine is more orange. Urban Decay Freestyle is darker, cooler. Urban Decay Skimp is lighter, more shimmery. MAC Orb is pinker. bareMinerals Peace is darker, more shimmery. bareMinerals Stealth is slightly warmer. Inglot #390 is cooler. See comparison swatches.

Asphyxia Eyeshadow ($18.00 for 0.05 oz.) is described as a “hyacinth shimmer with blue shift.” It’s a light-medium, pink-lavender with an iridescent, blue sheen. The texture was soft, slightly powdery, and applies best with a moderately firm brush. The color payoff was so-so, but it is buildable to mostly opaque color payoff; applied over a base, and true-to-pan opacity is possible. MAC Stars ‘n Rockets is a bit darker. Urban Decay Grifter is less pink, more shimmery. Urban Decay Tainted is less shimmery, purpler. L’Oreal With a Twist is slightly purpler. See comparison swatches.

Haight Eyeshadow ($18.00 for 0.05 oz.) is described as a “mermaid blue shimmer.” It’s a muted, medium-dark blue with a hint of green (but it’s not enough to make it teal) and has a frosted finish. The color payoff is lovely and rich, while the texture is soft, smooth, and buttery. It’s easy to use and blend out on the lid. Tom Ford Emerald Lust #3 is tealer. theBalm Open to Offers Olwen is similar. Urban Decay Junkie is darker, greener. Urban Decay Unhinged is slightly lighter. Guerlain Les Aquas #3 is darker. See comparison swatches.

When I wore these shades, Asphyxia had some fall out after six hours or so but didn’t fade or crease, while the other two eyeshadows wore well for nine hours without fading or creasing (no primer).

The Glossover

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product

ABC Gum

A

This would work well for brightening lids, possibly concealing redness, as well as a brow bone highlighter or layering shade to mute frosted shades.

Product

9.5/10

Pigmentation

10/10

Texture

9/10

Longevity

10/10

Application

5/5

Results
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Dupes
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product

Asphyxia

B-

The color is more complex and interesting than other shades, but it does have some texture issues that give it a powdery, somewhat crumbly, feel that hinders application and wear.

Product

8/10

Pigmentation

8/10

Texture

8/10

Longevity

8/10

Application

4/5

Results
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Dupes
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product

Haight

A

I love the slightly muted quality of Haight--it makes it a bit different than your standard medium blue.

Product

9.5/10

Pigmentation

10/10

Texture

9.5/10

Longevity

10/10

Application

5/5

Results
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Dupes

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