Friday, April 6th, 2012

Tom Ford Platinum Cream Color
Tom Ford Platinum Cream Color

Tom Ford Platinum Cream Color

Tom Ford Platinum Cream Color ($40.00 for 0.21 oz.) is a medium-dark brown with subtle, warm red undertones. There is an ever-so-slight hint of gray that makes it almost taupe when it’s not sheered out, but it kept looking brown, brown, brown on me. I thought my eyes were playing tricks on me, because it’s called Platinum and the online “swatch” shows it as more of a pewter-like hue. Even in the pot, it looks more taupe-brown.  But here’s the thing: it does seem to go on less brown on the lids–it does look a little closer to platinum, but it is one finicky shade to photograph. So to that end, all of the possible dupes are browner.  It appears that the silver sheen comes out when there’s a lot of light; as I sat in my office with just a floor lamp on, it looked decidedly brown-taupe.  This is the sign of a complex shade, I suppose.

To me, it seemed like this color was more dupe-able than not. I had so many shades pulled up to compare this to. Urban Decay Midnight Rodeo is very similar, perhaps less red-toned. Bobbi Brown Champagne Truffle is more metallic but similar in color to the sheered out swatch. MAC Aloha is a little grayer. Buxom Mutt is similar to the sheered out swatch, though less warm. Urban Decay YDK is similar but a hint redder. MAC Buckwheat is darker, less shimmered. Urban Decay Wreckage is grayer. MAC Sable is richer, deeper. Urban Decay Toasted is similar to the heavier swatch, no gray tint.

Tom Ford describes the formula as “highly reflective,” “ultra-pigmented”, “non-creasing”, and “long-wearing.” Boy, I had some mixed emotions when I tested these. First, PR had already informed that these were nearly sold out in-stores, which lit some fuel under my butt to test it ASAP. The spring collection just launched on both Saks and Neiman Marcus, though, and everything appears to be in-stock, so not to fear if you’ve been looking for a way to blow $40. Second, as soon as I opened the pot and saw the consistency that awaited me, I was like, “This is going to be a big ol’ mess!” Looks are, thankfully, extremely deceiving!

Platinum delivers good results overall, though it does crease faintly after eight hours of wear without a base. It’s not smudge- or budge-proof–if you press your fingertip against your eyelid, you’ll see a fair amount of product transfer. I didn’t experience any fading, fall out, or migration while wearing this shade yesterday (ten hours in total). The consistency is a lightweight cream, almost more like a mousse because of its airy quality, that spreads and smooths out easily and evenly. From recent memory, the texture reminded me of a lighter, more airy version of MAC’s Big Bounce eyeshadows (you can see why I was wary!).

I used MAC’s 242 brush, which is a firm, flat bristled brush, to apply it to my eyelids, and I had no problem getting an opaque layer of color in one go. If you want a sheerer look, I’d recommend dabbing on very little and then blending. I figured I’d go crazy and opt to apply a good layer of it, as it was described as “ultra-pigmented.” I really thought it was going to crease right then and there, but it dries down quickly but remains smudgeable around the edges, since it is not smudge-proof.

What’s hard to see in photos is the soft, luminous side of the shade. It plays with the light in a subtle way that’s both dazzling and sophisticated. This is not glitter, and it’s not even a frost. I’d like to coin the phrase “satin metallic,” because I feel like that’s the most apt description of the finish here. Platinum was really lovely all on its lonesome, not as a wash, but as a full-color coverage product, just taken above the crease and blended out.  It’s packaged in a screw-top glass jar and holds a little more than the average cream eyeshadow does. I’m a little surprised to see that the TF logo is a sticker pressed on top. At first, I thought it was just a clear sticker over the actual TF, but I peeled it all the way off and the entire thing came off.

The Glossover

product

Platinum

A

I'm torn--there's a part of me that's still chafing at the price tag. For a cream eyeshadow? Really? What? And then another part of me that knows this is Tom Ford, this is luxury, and that is really the point. Thankfully, it performs fairly well, and it is extremely well-pigmented. The texture is what will sell it, though, because it's so smooth.

Product

9.5/10

Pigmentation

10/10

Texture

10/10

Longevity

8.5/10

Application

5/5

Results
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Dupes
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