I recently tried a few products from Thevi Cosmetics, which is a line founded by Thevaki Thambirajah. Thevi created the brand because she “could never find cosmetics in shades that suited her coloring.” She wanted colors that were “rich and vibrant without being harsh,” so Thevi Cosmetics was born as an answer to the frustrations she faced (and countless other women face).
“I know that there are many, many women like me. Women to whom ‘natural’ means ‘colorful.’ After all, what is more natural than a flower, a butterfly, a sunset? In our homes, in our dress, even in our foods and in our makeup, we are women who feel comfortable with color. In fact, we crave it. And while our skins come in a wide range of tones and shades, we all look best with a more intense makeup. Red lips. Strongly defined eyes. Visible cheek color. And of course, fresh, smooth complexions.”
How do they fare?