my thoughts on the formula: theBalm’s eyeshadows are soft, silky smooth, and packed with pigment. They apply evenly, blend out beautifully, and aren’t powdery at all (sometimes a side effect of really soft eyeshadows). I find they are so easy to use, because they apply without fall out and blend with other shadows effortlessly. Worth noting, too, is individual eyeshadows come with 0.12 oz., which is just over double the average eyeshdaow–and at a rather affordable price tag.
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