theBalm All About Alex Eyeshadow
theBalm Shady Lady Eyeshadow: All About Alex
theBalm All About Alex Eyeshadow ($16.00 for 0.12 oz.) is described as a “golden khaki olive.” It’s this darkened, golden-toned khaki brown with a faint hint of olive green micro-shimmer. It’s subtle but it’s there; more noticeable when reflected against light than in a static swatch. All of theBalm’s single eyeshadows are in simple cardboard packaging with a mirror inside.
my thoughts on the formula: theBalm’s eyeshadows are soft, silky smooth, and packed with pigment. They apply evenly, blend out beautifully, and aren’t powdery at all (sometimes a side effect of really soft eyeshadows). I find they are so easy to use, because they apply without fall out and blend with other shadows effortlessly. Worth noting, too, is individual eyeshadows come with 0.12 oz., which is just over double the average eyeshdaow–and at a rather affordable price tag.