Friday, October 1st, 2010


Happy 4th Anniversary, Temptalia!

Four years ago, back in October 2006, Temptalia began. We posted a whopping 230 looks on October 3rd, 2006–nearly a year’s worth of looks, prior to the day, because Temptalia began as an archive for my makeup looks, which I posted on the MAC Cosmetics Livejournal Community. It’s been quite the journey, an ever-exciting ride, and I know there’s so much more ahead of us. I look forward to the next year, and the next, and hopefully many more!

To date, Temptalia has…

  • … received 416,470 comments
  • … published 7,818 posts
  • … written 1,780 review posts (keep in mind many cover more than one product or shade!)
  • … created 840 looks.
  • … asked 1,086 questions through Temptalia Asks You.
  • … received 18.8 million visits, 58.9 million pageviews
  • … held over 300 contests.

I can’t believe I was an undergraduate when I started this blog and now I’m seven months away from graduating my JD/MBA program. I never thought this is where I would be, but this is exactly where I want to be. I live and breathe this blog, and I love every minute of it. It has given me purpose when I had none, and it has shown me where my passion truly lies. There is just something about the beauty of the Temptalia community that brings joy into my life. This was not my dream when I was five years old, but it has become the dream I never dared to dream. It is everything and more–even better than the dream.

Fun Facts

At present, Temptalia reaches approximately 500,000 unique people every month, with 1.4 million visits and 4.3 million pageviews per month.

I’d like to take this moment to thank all of the amazing people who have helped to make Temptalia what it is today.

To readers: The biggest thank you of all is to all of you. To all of the lovely people who have believed in me, believed in the spirit of Temptalia, and continued to visit, to support us, and to watch us grow–to participate and contribute to that growth. It is your feedback that helps us know what we do right, what we do wrong; your participation and contributions that give the site diversity and variety; your passion that inspires and motivates me to continually improve Temptalia. You have all watched me grow up (and are still watching me); you have seen me through my struggles, and you are all helping me reach my dreams. You have and will always be my focus and greatest motivator, and I can’t thank you enough for giving me the opportunity.

To my family: I will be eternally greatful for my family; my parents, sister, grandparents, aunts, and uncles. Their enduring support that never wavers, not even once, gives me the strength to make it through moments of doom and pride in myself at each marker of success. Their love and support help me to achieve things I never thought I would, but they always knew I could. To my Mom: she is my mentor, as I work towards making my dreams come true; the most inspiring woman I know–my role model. To my Dad: he keeps me grounded and reminds me to have fun, who checks Temptalia regularly and even watches my YouTube videos after a long day at work. To my sister: for keeping makeup fun and learning about even more so. To my grandmothers, aunts, and uncles: for all of your word-of-mouth recommendations to anyone who listens, for knowing everything I’m capable of and never letting me forget it. You have helped me become the person I am today and shaped the person I will be in the future. You all drive me to reach for bigger, better things; to dream bigger dreams; and to know I will always have you to lean on.

To the boy: The level of emotional support you have given me over the years has been insurmountable. There is nothing that can repay you for that. For every time a comment has made me cry, you have been my shoulder; you have listened to me babble on and on about the same thing for hours on end, and you never tell me to shut up. For every success I have found, you have been there to share it with me. I look at you and know that I’m right where I’m supposed to be. Shaun does much of the behind-the-scenes work here at Temptalia, many things that are virtually invisible but absolutely essential. He is much more than just my emotional support–he’s technical support for all things Temptalia!

Thank you to everyone who has taken the time to visit the blog, leave a comment, ask a question, or simply lurk! Thank you from the bottom of my heart for your unending support over these past four years! There are never enough words to express to you what this blog has become to me, what you have all become to me. Every morning I wake up feeling lucky because I’m fortunate enough to be able to bring you Temptalia each day. Thank you!

See some then & nows! Continue reading →

Monday, March 8th, 2010

Blogging from the Heart, Blogging for the Soul

Temptalia has stolen my heart, but I don’t mind–because it soothes my beauty-lovin’ soul and lifts me up. It’s changed my life, who I am, my outlook on life, and opened my mind.  I’ve been wanting to write something to explain how I feel about Temptalia and the opportunities it has given me so far, so I hope you won’t think me too sentimental for today’s post. :)

For me, blogging is a supremely personal endeavor. Every post, every photo, and every comment is me. I feel like I put myself out there in so many of the posts, whether it’s my face for a look or my credibility when I review a new product. (I can’t tell you how many times I get the feeling of, “I hope they love it as much as I do… oh, I hope they don’t hate it!” when I fall in love with a product and recommend it to others! ) There is no question as to why I do what I do, why I am still excited to write every day—because I love it from the bottom of my heart.

Sharing a new post (or two or three…) with all of you each day brings a smile to my face and warms my heart. Blogging has been one of the most rewarding (if not the most) experience in my life thus far. I really feel absolutely, positively, and truly blessed to be able to have Temptalia as such an incredible creative outlet.  It’s taught me to focus on the positive things in life and not dwell on the past but thrive in the now.

The first thought I have when I wake up is, “What am I going to write today?” and the last thought I have before I fall asleep is, “I can’t wait to write such and such post for tomorrow!” (I swear, the best brainstorming happens five minutes before you nod off, which is why I keep a notebook and pen on my nightstand!) It’s like I never knew what I wanted to do in my life until I started Temptalia and then there was that light bulb moment–”THIS… this is what I want to do!”

One of my favorite parts of the day is sitting down and reading through the comments and questions left by readers. Instant feedback is entirely addicting! It’s a real thrill to read through everyone’s responses to questions, reactions to the latest review, or whatever it happens to be at that moment. I love that connection we can have through discussion! I love that I can get recommendations or help on whatever beauty dilemma I’m currently suffering through, and I also love that I’m able to do the same for others in return.

It’s really the readers that read and enjoy Temptalia that keep me striving to be a better person and make this a better community and place for all of us to participate in! It’s like you are all my best friends who know and understand what it’s like to be head-over-heels for all things beauty! You all encourage me to work hard, be productive, and embrace what I love and reach for the stars. Thank you for letting me take a moment to share a few thoughts with you, but most of all, just thank you for reading and stopping by!

Saturday, October 3rd, 2009


(And yes, those cupcakes were tasty!!)

Happy 3rd Blogiversary!

Three years ago, on October 3rd, 2006, the first post went live on Temptalia. In fact, 230 looks were posted on October 3rd–they span about a year’s worth of looks. Temptalia began as an archive for all of the makeup looks I was already doing previously. I would post them on the MAC Cosmetics Livejournal Community, but this way they were all in one place, easy to find and refer back to.

The very first review didn’t occur until October 21st, 2006, and it was a review on MAC’s Formal Black/Nocturnelle Collections — that’s holiday 2006, for those newer to MAC!  We have continued those reviews of the latest MAC collections to this day.

Can you believe in November 2006 we had less ten posts for the entire month? (September 2009 had 330!) It wasn’t until nearly a year later in September 2007 that the blog ramped up and started on the path that has led it to where it is today. In that same month, Temptalia published its first non-MAC review (Prescriptives’ 24 Hour Mascara), which truly marks the where the blog began to explore all brands and move beyond its original purpose.

It has evolved into a beauty lovin’ community; a place where we can share our favorites, our least favorites, and everything in between.  We discover new products together, anticipate the latest launches, and save each other from potentially disappointing purchases.  This is not just a blog to me; this is a part of me, this is my heart and my soul.  I breathe and live it and love every moment of it.

Let’s celebrate! Throughout the month of October (and likely part of November), Temptalia will be giving away over $3,500 in giveaways as our way of celebrating and saying thank you to all of you.  Stay tuned for a whole lotta fun!

To date, Temptalia has…

  • …received 180,635 Comments
  • …published 5,055 Posts
  • …written 825 Collection/Product Review-related Posts
  • …asked 731 questions under Temptalia Asks You
  • …created 697 Looks
  • …covered 150 Brands
  • …written 108 Tutorials

This is a day where I want to say thank you to everyone who has contributed and supported Temptalia.

To Readers: Every bookmark, every comment, every question, and every criticism has helped both me and the blog grow–as an individual, as a blogger, and as a blog. I started this when I was 20 and an undergraduate in college, and now I’m 23 and am a year and half away from getting my butt out of law/business school. I’m still young, but I’ve learned so much from all of you. I’ve become such a better person because of your kind words, your constructive suggestions, and your support. You all make Temptalia a dream come true; something I love to do, something that has given me a purpose.

To Family: My parents, sister, and all of my extended family — for your pride in my work, for your unwavering support in this endeavor. For pushing me when things get tough. For giddily recommending me to friends and coworkers and clients… who may not even know what lipgloss is. To my Dad who checks Temptalia to see how I’m doing. To my Mom who is always there to give me advice. To my sister who is currently working on the most tedious task to make the Temptalia archives cleaner. To my aunts and uncles and grandparents who dream even bigger dreams for me and drive me to find them.

To the Boy: For all of his knowledge and technical skills to keep Temptalia looking its best and running smoothly. There are so many things he does that are so essential to maintaining the blog that are invisible to the eye. But most of all, for all of the support he has given me. Through the tears and the smiles, the failures and the successes, he’s been there, every step of the way.

Thank you so much for all of your support throughout these past three years! It means more than I could ever tell you in words, and everyday I wake up and know that there’s this amazing community that I’m apart of and I’ve never felt happier.