I personally found this category to be really, really hard to decide on. I was trying to think about what brand impressed me the most, what brand I purchased the most from, etc. Even though MAC disappointed me quite a bit in 2008, there were a few collections I did like (mostly Neo Sci Fi). I still use so much more MAC makeup than any other brand in my day-to-day routine, so I just couldn’t feel good about awarding this to another brand quite yet. I have to tell MAC that they better bring it this year, because another disappointing year I just don’t want to do!
My choices for nine more categories (I’ll post the second half tomorrow)… It’s nice to be an editor, LOL!