I usually apply with a tapered, moderately dense brush about medium in size, like the Wayne Goss #2. I tap along the cheek bones, down the bridge of the nose, on the cupid’s bow, and just below the center of my bottom lip.
Be more discerning about purchases and make less impulsive purchases. Return things I hate more often. Try a variety of colors/finishes sooner to have a better idea of what I want to have in my arsenal in the future.