Do you have a question idea? Submit yours here.

Do you have a question idea? Submit yours here.

I think they should do an internal review and assess whether the popularity has longevity, and whether the product fills a void in their current line-up. I think more brands should be flexible and make limited edition products permanent, but I feel like we don’t see that as often as you’d think, given the slew of limited edition releases! Brands could also re-release some limited edition formulas more often–say a summer highlighter that gets released each summer, maybe one one or two fan favorite shades, plus something new.
-- Christine

Do you have a question idea? Submit yours here.

Do you have a question idea? Submit yours here.

Thanks to Annette for today's question!

Is there a makeup trend you don’t think will return?

I tend to keep up with trends only because they’re often blasted out by brands these days, but I never followed them that specifically. Therefore, from my limited knowledge, I can’t think of that will never return – I think they tend to come back in different forms or get modified by newer advances in product development than anything else.
-- Christine

Do you have a question idea? Submit yours here.

Do you have a question idea? Submit yours here.