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I think a lot of brands try to be more inclusive than less inclusive, but there are definitely brands that seem to draw in certain age demographics more than others. Like Estee Lauder is often associated as an “older” brand, even though there are lots of products that would work on a variety of age groups. Similarly, I think brands that use newer slang seem like they’re trying to appeal to a younger audience. I think some brands will target or at least focus more on certain age groups to position themselves rather than trying to go after the entire market.
-- Christine

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Some colors just always seemed warmer and others cooler to me, and a lot of it is becomes very, very apparent when you swatch things next to each other – particularly in the case of browns or reds, you can really see the differences in undertones when you put a warm, neutral, and cool shade side-by-side. More recently, I read more about color theory and what undertones are to get a better idea of classifying shades like purple and fuchsia.
-- Christine

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It’s a gray answer–sometimes. I think you can find really great products at both ends of the price spectrum. It might be easier for some types of products to find an average or better quality item at a higher price point — like a really pigmented eyeshadow at mid-end (or higher) than at the budget end. I still notice a smoother, more refined texture to a lot of powders, though the difference has lessened over the last five years.
-- Christine

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