Monday, February 22nd, 2010

Sugarpill Eyeshadow Quad

Sugarpill Cosmetics:  Burning Heart Eyeshadow Quad

Sugarpill Cosmetics recently debuted, and Amy (aka Shrinkle), the creator and founder, reached out to Temptalia to see if I’d be interested in checking it out. I’ve known of Shrinkle forever, mostly through friends who’ve bought from her via eBay, so when I saw that she was working on a cosmetics line, I was definitely intrigued. It was perfect timing when she reached out to me, because I was thinking of grabbing a few to try.

Today, I’ll go through the majority of the Sugarpill line, but first, I wanted to start off with the Burning Heart Palette ($34.00), which contains four large-sized eyeshadows (0.14 oz. each). The eyeshadows included in the palettes are the same size and shadows you can purchase individually. She has three variations available with a total of nine unique shades altogether. Burning Heart includes Flamepoint, Buttercupcake, Love+, and Poison Plum.

  • Flamepoint is is a vibrant matte orange with fierce pigmentation.
  • Buttercupcake is a bright matte yellow. I found the pigmentation on this to be great, but it did feel a little on the powdery side.
  • Love+ is an intense shade of true red with a semi-matte finish. When swatched, I found it really looked more matte, but there is some shimmer/sheen when you look at it in the pan. Awesome pigmentation–very much true-to-color.
  • Poison Plum is a rich violet with a semi-matte finish. Again, like Love+, it has shimmer in the pan, but it’s very subtle when used.

All four eyeshadows are rich, vibrant shades with good pigmentation and a soft, smooth texture. These aren’t powdery or chalky–they are very blendable in practice. The eyeshadow pans themselves look to be about the size of Make Up For Ever eyeshadows, for reference. Since the palette is magnetized, these actually can be popped out if you want to rearrange them for travel, too.

The packaging is edgy and fun–it’s exactly what I’d expect from what I know about Amy and her style. What I like is that for a brand that’s debuting, she’s done it right. The packaging is not only true to her style, but it’s quality. It’s printed, designed for the line, and looks good. On the back of the packaging, all of the ingredients are listed for your reference. I would love to see the names of the eyeshadows added to the back of the palette/packaging, though.

The quad itself is a heavy-duty cardboard (whether you dig cardboard or not for packaging is another story) — I myself, prefer plastic/metal packaging because they hold up better — but I haven’t had many issues with cardboard packaging either. Nevertheless, it’s not cheap, flimsy cardboard. I think with normal use, you’re not going to have any issues with the cardboard breaking down much, but you might get a couple of scratches. It’s magnetic, so it’ll stay closed, and inside, there’s a large mirror.

Do not expect Sugarpill to be an ultra affordable line–because the packaging doesn’t reflect cost-cutting and the products themselves are made with quality. I think it’s unfair for a brand (any brand, for that matter) to set low prices just to gain buyers. I think it’s important to set a price that makes sense for your brand, where you want to position yourself, and what kind of audience you want to appeal to. I think $34 for four shades of intensely pigmented eyeshadow (and they’re pretty large-sized pans, to boot) is a good deal.

I’d also like to give major kudos to Sugarpill for putting up some of the most accurate brand-provided swatches I’ve seen.

If you want to know more about how products are evaluated, read out Rating System FAQ! :)

  • Product: 29/30
  • Value: 9/10
  • Ease of Use: 4/5
  • Packaging: 3/5

Recommendation: If you love bright eyeshadow, Sugarpill Cosmetics might grab your attention!

Availability: Sugarpill Cosmetics

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