Monday, October 19th, 2009


Sonia Kashuk Dramatically Defining Long Wear Gel Eye Liner in Indigo and Cocoa

Sonia Kashuk Dramatically Defining Long Wear Gel Eye Liner ($8.99) is SK’s answer for longwearing, smudge-proof, budge-proof gel liner. It’s available in three shades: Cocoa (deep brown), Ebony (deep black), and Indigo (deep blue). I haven’t seen Ebony yet, but I did get a chance to play with Cocoa and Indigo.

Indigo is a rich, vibrant dark navy blue (I wouldn’t describe it as Indigo, personally) with slight shimmer but not a lot of shininess. It applies evenly and opaquely with an angled eyeliner brush (I like MAC’s 208). Cocoa is a dark, slightly warm-toned chocolate brown. It has a very creamy texture, and it has a slightly wet look to it, though it does dry down and has an overall matte finish. I’d say that Cocoa is comparable to MAC’s Rich Ground fluidline, but it has a more matte appearance and probably a touch warmer, too.

Both of these gel liners wear incredibly well throughout the day with no budging, smudging, or fading. They stay in place and last all day long on the lower and upper lash lines. They’re also thick and creamy and pack plenty of color, so you can easily create defined eyes with a flick of the wrist. The quality of these is most definitely comparable to Bobbi Brown’s Gel Liner and MAC’s Fluidlines. The packaging isn’t as nice (just feels a little cheap) as either of the high-end brands mentioned, but ultimately, it’s the product that counts.

Bottom Line: If you’re on a tight budget, or if you’ve merely wanted to try your hand at gel liners, Sonia Kashuk provides a solid option. The only real drawback to the line is that it is an extremely limited shade range and may be difficult to find, as it’s only available at some Targets and not currently available for purchase online.

  • Product: 27/30
  • Value: 9/10
  • Ease of Use: 4/5
  • Packaging: 3/5

Recommendation: For those who’ve eyed MAC’s Fluidlines or Bobbi Brown’s Gel Liners, Sonia Kashuk’s DDLGELs are awesome, affordable options.

Availability: Target (Local)

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