Wednesday, October 28th, 2009

Rimmel Sexy Curves Mascara
Rimmel Sexy Curves Mascara

Rimmel Sexy Curves Mascara (Waterproof) ($7.50) is designed to give you full, curled lashes.  It purports to give you “70% curlier” lashes, and lashes look “lusciously curled, plumped and defined.”  Rimmel also advertises that you’ll see 7 times your natural volume and the curl will hold for a full twelve hours.  I gotta say, Rimmel is making a lot of very big claims about this mascara!

Unfortunately, my experience didn’t really live up to Rimmel’s claims of fuller, well-curled lashes–at least not to the degree that they advertised.  I’d say that my lashes are, perhaps, have a slight lift to them, but it’s not much–it’s just more pronounced by the lengthening of the mascara and slight volume it adds.  It just neither gives me fuller nor more curled lashes really.  I’d still feel like I needed to use an eyelash curler to really get the curl I’m looking for, and the mascara performs pretty average in all other aspects.

Out of personal taste, I tend to like incredibly rich black shades–the darker the better–so Rimmel’s level of blackness in pigmentation just doesn’t do it for me.  My lashes do look better when I use it, they just don’t stand out like they do with other mascaras that I have loved.  To be honest, I can be a harsh critic when it comes to mascara, because I always judge a mascara on how well it performs relative to the claims the brand makes about what it should do.  It’s great if it still turns out to be awesome in some other way, but usually if they fall flat on their claims, then it’s just so-so and nothing stellar.  This is definitely the case with Rimmel’s Sexy Curves mascara.

I will say that one thing I did really like about this mascara is the brush separated lashes really well and kept them from clumping despite layering on three coats of mascara.  The brush is relatively easy to use, and the packaging is definitely eye-catching in that bright, metallic teal tube.  (It does, however, hold finger prints, so big boo from me.)

Bottom Line: I’d say to skip this mascara.  It performs fairly average at the end of the day, because it really doesn’t do much but add a smidgen of length (and maybe a little volume).  It just looks like I’m wearing mascara, but it doesn’t look like I’m wearing a very good one!

Anyone like this mascara? I could have sworn some readers said this was their favorite!

If you want to know more about how products are evaluated, read out Rating System FAQ! :)

  • Product: 15/30
  • Value: 9/10
  • Ease of Use: 4/5
  • Packaging: 4/5

Recommendation:  I’d pass on this mascara–it just doesn’t live up to the lofty claims Rimmel makes about it at all.  I normally expect mascara claims to be rather outlandish, but I feel like this one doesn’t even get close.

Availability: Walgreens

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Monday, June 22nd, 2009

Rimmel London is celebrating its 10th year anniversary in the United States. Rimmel produced the very first commercial mascara in the beauty industry! One lucky reader will win a package featuring some of the best of Rimmel London products, including two new must-have Rimmel London mascaras not yet available — Sexy Curves Waterproof and Glam’Eyes Lash Flirt. The kit is valud at $150 ($116 in product). Kick off your summer by entering to win!

  • NEW Sexy Curves Waterproof Mascara (will be on shelves in July)
  • NEW Glam’Eyes Lash Flirt Mascara (will be on shelves in July)
  • Lash Maxxx Waterproof Mascara
  • Exaggerate Waterproof Eye Definer in Jet Black and Deep Ocean
  • Colour Rush Eyeshadow Quad in Chocolatine and Bronzed
  • Fix & Perfect Foundation Primer
  • Stay Matte Clarifying Matte Foundation
  • Natural Bronzer in Sundance
  • Mono Blush in Peach
  • 1000 Kisses Lip Liner in Natural and Indian Kiss
  • Lasting Finish Kiss & Stay Gloss in English Rose and Lustrous Nude
  • Lasting Finish Intense Wear Lipstick in Pink Champagne, Alarm and Crush
  • 60 Seconds Nail Polish in Camouflage, Shocker and Pulsating

Enter to win by:  leaving a comment telling us your favorite way to stay cool during the summer!

All entries must be submitted by June 30th, 2009 at 11:59 PM PST. This contest is open to U.S. readers only as pursuant to your local state/country’s laws. Winner will be chosen randomly and notified via e-mail. This post will be updated with “winner chosen” when one has been chosen.

Increase Your Chances to Win (For a total of three chances!)

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Update: Winner has been selected, notified, and confirmed!  Thanks for participating!