MAC Definitely Black Pro Longwear Eyeliner
There are four new shades of MAC Pro Longwear Eyeliner ($19.50 for 0.04 oz.) that have been added to the permanent range. If you had good luck with these when they launched with Apres Chic, I’m sure these will wear similarly. Unfortunately, these didn’t wear well for me then, and they aren’t a particularly long-wearing eyeliner. It’s supposed to be a 12-hour, waterproof formula with “creamy, dense colour that glides on smoothly” and won’t smudge. All four shades show significant signs of wear by eight hours, let alone twelve. The eyeliner thins out considerably and is probably 50% thinner than by the eighth hour than when I initially applied it–this was consistent and happened with all four shades. These were slightly water-resistant, but they didn’t seem waterproof, as they ran slightly (Definitely Black was particularly troublesome).
Definitely Black is described as a “deep black.” It’s a rich, neutral black with a satiny finish. It had fairly good color payoff in a single pass, and it was buildable to opaque color in two layers. A note about this shade… my pencil actually says “Definedly Black,” not Definitely–and online it is listed as Definitely, as in the press release, it was written as Definitely. I’m not sure who’s in the wrong here! There are numerous black eyeliners that wear better and longer (including some by MAC).
Devotion is described as a “deep army green.” It’s a dark, forest green with subtle olive undertones and emerald green shimmer. It was semi-sheer when applied in a single layer, but it was buildable to mostly opaque color with a few passes of color. The consistency was slightly dry. Urban Decay Loaded is darker, less warm-toned. See comparison swatches. I looked at my older green eyeliner swatches but nothing seemed that similar (all were warmer).
Powerline is described as a “muted gold.” It’s a golden brown-bronze with a subtle, metallic sheen. It had decent color payoff in one stroke and was buildable to opaque color. It applied smoothly and evenly, though it was half-gone after eight hours of wear. MAC Gilt Gourmet is more sparkly. NARS Campo de’ Fiori is yellower. See comparison swatches.
Strongly Willed is described as a “deep eggplant.” It’s a dark, warm-toned purple with flecks of violet and berry pearl. It had so-so pigmentation in one pass, and it was buildable to mostly opaque color but it did drag/skip somewhat so it takes a few passes to get there. MAC Purple Dash is lighter. MAC Fancy Moves is also lighter. Chanel Cassis is less shimmery. Bobbi Brown Black Plum is darker. See comparison swatches.