This spring, Milani launched a new gloss formula, Brilliant Shine, in fourteen different shades. The new formula is supposed to have “rich color, extreme high shine, and comfortable lasting wear,” plus be “moisturizing and non-tacky.” I have several more to try (and not all of them are even photographed yet!), but here are the first three I tested. The texture is thick but smooth and mostly non-sticky, and the gloss smells like sweet vanilla but has no discernible taste. It comes with a paddle-shaped, sponge-tip applicator that fits along the curve of the lip. The formula has a high-shine, glossy finish, and they wear between three and four hours on me. I notice a slight tackiness that develops after an hour of wear, but it never feels full-on sticky, but it’s not 100% non-sticky. In some ways, the formula reminded me of MAC Lipglass, just not as thick and not tacky. Based on these three, they’re somewhat hydrating while worn.
Read Full Review