Hello Kitty Pop-Up Party Eyeshadow Palette ($52.00 for 0.70 oz.) includes twenty eyeshadows in an array of colors and neutrals with a variety of finishes. I love the concept–colors, neutrals, mattes, satins, shimmers–but I think the quality is missing. Often, you’ll see collaborations or non-beauty brands put out makeup, and the first thought is, “This is going to suck, it’s just a gimmick.” Sometimes you’re surprised, and sometimes, you’re not at all. The eyeshadow formula used here feels cheap, because they’re loaded with fillers that make these powdery, chalky, prone to fading, and under-pigmented. There’s no reason this shouldn’t perform at least decently–the price tag certainly leaves plenty of room to use quality ingredients and formulas. It is packaged similarly to Urban Decay’s Book of Shadows with a bulky, cardboard container with a pull-out drawer. The drawer doesn’t extend fully, so the top row of eyeshadows sits a little underneath the lip of the exterior cover.
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