Illamasqua Allure Powder Blusher
A Blendable Blush is Key
Illamasqua Allure Powder Blusher ($24.00 for 0.14 oz.) is described as a “dusky rose pink shimmer.” It has a just barely softened appearance to the color–it’s still rather intense, because it’s on the darker end of the spectrum–but “dusky” is an apt description. The color itself is a rosy red with flecks of gold shimmer. The shimmer doesn’t really transfer to the skin–it looks mostly matte when applied. MAC Hidden Treasure is darker, redder. MAC Ring of Saturn is warmer and has more golden shimmer/sheen. Tom Ford Savage is browner.
The texture of this felt soft, fairly finely-milled, and it returned excellent color payoff that applied smoothly and evenly when swatched. It had a drier overall texture, consistent with Illamasqua’s formula. When I applied it to my cheeks (and I used MAC’s 116 blush brush), the results were less impressive. It was difficult to blend, and with the intensity of this color, that made for a rather frustrating application. I’d apply the barest amount of product, and then the color would blend and disappear but blend unevenly. This kind of hue needs to be blendable and apply evenly, otherwise it gives cheeks a ruddy or sunburned look–not at all attractive. I tested the wear, and it lasted eight hours with only a smidgen of fading.