Maybelline Color Elixir Lip Color ($8.99 for 0.17 fl. oz.) is a new (and permanent!) gloss from Maybelline. It’s supposed to yield “hyper-saturated color,” an “ultra cushiony feel,” and “glass shine.” They’re a really lovely lipgloss to enter the market, and there are many things to like: nicely hydrating, a variety of colors, comfortable to wear, and last well (for a gloss). They’re not “hyper-saturated,” the pigmentation varies from shade to shade, with some being more opaque and others being semi-sheer to semi-opaque. Whether that’s a deal-breaker is a matter of preference, but the other issue I had with several of these is they had a tendency to apply streakily (not evenly as Maybelline says). Because of the medium-thick consistency, often when I would press my lips together, you could see a line where the color moved/lifted–the color does slip and move. It’s non-sticky initially, and after three to four hours, it gets slightly tacky. Some shades apply better than others (noted below). If you tend to wear gloss over lipstick, then the unevenness should be less of an issue. The formula has a sweet, creme brulee scent and slight perfume-y taste.
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