I don’t mind if I have to use an eyeshadow with a damp brush, but then the eyeshadow needs to stay intense even when it dries down–if it looks faded, then it’s an extra, unnecessary step! I do prefer eyeshadow that is still semi-opaque dry, though, as it is easier to use and build-up or blend with damp eyeshadow.
It’s pretty rare that I’m excited for one, but I tend to lose really small samples like deluxe sized skincare packets or the like. I probably have enough makeup bags for six or seven generations. I like when they’re larger, more travel-friendly sized versions of products I already love, because then those are useful for traveling by plane. If it’s a single full-sized product, I think that is nice as well.