I love cream blush for often being very blendable, longer-wearing, and intensely pigmented, plus they usually have a soft, natural finish. Some formulas are harder to blend, especially when they are thinner, and look splotchy applied.
Their lip products seem to be the more consistent/stronger performer, and while years ago, the eyeshadows were better, I haven’t liked any in recent memory (to the point where I gave up trying to track their new eyeshadow palettes down).
When they get a formula right, they do an amazing job, but sometimes they seem like they’re replicating their own success (and fail) or copying a trend (and don’t quite nail it). I also think that their line has some holes in it/could be fleshed out more.