The texture is very creamy and almost gel-like, though it is a water-based foundation with the first inactive ingredient being water. It’s easily applied with fingertips (again, like a tinted moisturizer) or with a foundation sponge/brush. I found it wore very well, without any fading, settling, or migration over an eight hour period. I have warm undertones and a light medium skin tone (NC25), and I found Beige to be a good color match for me. I think the semi-matte finish of the foundation helps it stay natural-looking, and the creaminess of the product (without being heavy or thick) also helps to keep it from accentuating dryness.
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