Friday, February 11th, 2011

Peter Som @ NYFW Fall/Winter 2011
Peter Som @ NYFW Fall/Winter 2011

Peter Som @ NYFW Fall/Winter 2011

Fall 2011 is all about real clothes for real women – it’s about luxurious ease but with a sense of fun. It’s about everyday luxury. The makeup and hair reflect a youthful style that kept the models from looking too mature and “done,” but it’s still feminine with a twist.

The hair look is inspired by a late-’50s, early-’60s quirky housewife, but with an added rawness to it. It’s a deconstructed half-up bouffant ‘that looks a just a little bit off. The intentionally disheveled hairstyle modernizes the classic updo with a surprising twist to make hair edgier, sexier and quite simply, “cool-looking.” The updo is a bit unexpected and looks like it’s coming undone as it’s very windswept, textured and autumnal. It has that ’90s take on the ’50s — it’s slightly minimal, but now it’s a bit more raw.

Wella Professionals Color Ambassador, Aura of NYC’s Serge Normant Salon, collaborated with Peter Som to choose a haircolor palette ranging from platinum blondes to brunettes. Aura and a team of elite Wella Professionals Top Artists from across North America custom-colored ombré extensions for each model for added length and fullness. Each extension started two shades lighter than the model’s natural haircolor and the team formulated color to match the roots and create a shadow for an ombré effect. It gives the hairstyle more texture and depth because the minute you have a root it makes hair look thicker and a bit denser.

Hair How-to

  • Start with natural, textured hair spraying Wella Professionals Ocean Spritz on the roots.
  • Blow-dry hair upside down using fingers to create volume and texture.
  • Tease the top crown area by back-combing to add texture.
  • Make a side or central part and pull hair back behind the ears; tie at one side into a tight ponytail, leaving out teased section and bottom section of hair. This creates a tight, severe hair line.
  • Brush the top surface of the hair and twist into an asymmetrical French twist; secure with one hair pin.
  • To finish blast hair gently with dryer to loosen hairstyle, and spritz lightly with Wella Professionals Dynamic Fix 45 Second Crafting Spray to hold the look.

Hair Styling by: Eugene Souleiman, Wella Professionals Global Creative Director of Care & Styling
Haircolor: Aura, Wella Professionals Color Ambassador
Hair products provided by Wella Professionals

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Friday, February 11th, 2011

Mara Hoffman @ NYFW Fall/Winter 2011
Mara Hoffman @ NYFW Fall/Winter 2011

Mara Hoffman @ NYFW Fall/Winter 2011

MAKE UP FOR EVER ALLIANCE artist, Lottie (www.makeupforever-alliance.com), served as key make up artist for the Mara Hoffman Fall/Winter 2011 fashion show during Mercedes-Benz Fashion Week. Lottie drew her inspiration from the beauty of the Middle Eastern woman, embracing sun-kissed skin and deep smoky eyes.

Makeup How-to

  • Complexion & Cheeks: Lottie gave the skin a sun-tanned glow with MAKE UP FOR EVER HD Invisible Cover Foundation that was one shade darker than each models’ actual skin tone. She then warmed up the complexion even more using MAKE UP FOR EVER Mat Bronze and MAKE UP FOR EVER Sculpting Kit all over the face and cheeks.
  • Eyes: To achieve dark smoky eyes, Lottie applied MAKE UP FOR EVER Aqua Black to the upper and lower lash lines, and added drama to the lashes using MAKE UP FOR EVER Smoky Lash. The key to this look was a full brow, so Lottie used MAKE UP FOR EVER Waterproof Eyebrow Corrector and combed it through the brows with a disposable mascara wand to add thickness.
  • Lips: Lottie applied MAKE UP FOR EVER Camouflage Concealer Palette #4 to the lips for a sun-stained, neutral pout.

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Friday, February 11th, 2011

BCBGMAXAZRIA @ NYFW Fall/Winter 2011
BCBGMAXAZRIA @ NYFW Fall/Winter 2011

BCBGMAXAZRIA @ NYFW Fall/Winter 2011

“It’s 20s meets 70s at BCBGMAXAZRIA this season,” said Maybelline New York Global Makeup Artist charlotte Willer, who led the team backstage. “Glamorous eyes take center stage, against an otherwise natural beauty look.”

Makeup How-to

Charlotte used Fit Me! Foundation and Fit Me! Pressed Powder all over thef ace and neck. She then used Define-a-Brow Eyebrow Pencil to give brows a more defined look. Charlotte applied Give Me Gold Eye Studio Color Plush Silk Eyeshadow with the golden white shade to theinner corners of the eyes, darker brownshadein the crease, and the neutral gold shade to highlight the brow. Next, she applied Pressworthy Pink on the apples of the cheeks untl almost sheer. For lips, Charlotte prepped lips witha dab of lip balm and applied So Pearly Color Sensational Pearls Lipcolor on lips.

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Friday, February 11th, 2011

CFDA/Vogue Fashion Fund Show @ NYFW Fall/Winter 2011
CFDA/Vogue Fashion Fund Show @ NYFW Fall/Winter 2011

CFDA/Vogue Fashion Fund Show @ NYFW Fall/Winter 2011

Renato Campora, lead stylist for Frédéric Fekkai, created a fun and flirty style for the runway. As the beauty sponsor of the show, Frédéric Fekkai and Renato Campora worked closely with Vogue’s Lawren Howell to create the fresh, modern and very wearable style.

The runway mash-up featured over 60 looks from the likes of Jason Wu, Phillip Lim, Alexander Wang, Prabal Gurung, Joseph Altuzarra, Doo.Ri , Erin Fetherston, Helmut Lang, Isabel Toledo, Marchesa, Peter Som, Proenza Schouler, Rodarte, Derek Lam and many more! It’s the first-ever show of its kind and really the only way that regular consumers can access what is typically a trade event.

Hair How-to

  • On wet hair, he applied the Fekkai Coiff™ Controle Ironless™ Straightening Balm and blow dried the hair straight
  • Campora created a deep side part and applied Fekkai Advanced Full Blown Volume™ Styling Whip for added volume
  • Add Fekkai Coiff™ Bouffant Lifting & Texturizing Spray Gel then slightly teased the hair in 3 sections with the Fekkai Classic Brush
  • He curled the hair using a 1 inch curling iron leaving the ends out
  • Let the hair cool, then brushed the curls out to create a natural bend
  • He swept the hair to one side over the should and spray the Fekkai Sheer Hold Hair Spray for all day hold and flexibility

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Friday, February 11th, 2011

Red Dress @ NYFW Fall/Winter 2011
Red Dress @ NYFW Fall/Winter 2011

Red Dress @ NYFW Fall/Winter 2011

Celebrity nail technician Pattie Yankee and the Dashing Diva nail team worked backstage on models for the Red Dress celebrity charity show for the Heart Truth campaign on February 9th at the Theatre at Lincoln Center

Kicking off Fashion Week for a good cause, celebrity models donned red dresses and Dashing Diva nails to benefit the fight against heart disease.

Dashing Diva Colors:

  • The Big Apple worn by Audrina Patidge & Taraji P. Henson
  • Debutante worn by Ann Curry & Laila Ali
  • 57th & 5th worn by Archie Penjabi, Giuliana Rancic
  • Park Avenue Mistress worn by Camila Alves
  • Celebrity Circuit worn by Dania Ramierez
  • In a New York Minute worn by Eva Amurri & Suzanne Sommers
  • Red Carpet worn by Gayle King
  • Remember My Name worn by Garvielle Beauvis
  • New York Slice worn by Katrina Bowden & Natasha Bedingfield

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Friday, February 11th, 2011

Vena Cava @ NYFW Fall/Winter 2011
Vena Cava @ NYFW Fall/Winter 2011

Vena Cava @ NYFW Fall/Winter 2011

“It’s a bit French and a bit rock ‘n’ roll… greasy, sexy, and cool.  Makeup is the accessory, the perfect jewel… Playful, but chic.” — Christian McCulloch

Makeup How-to:

  • Eyes: A blend of MAC Silver and 3D Silver PRO Glitter and Reflects Purple Duo applied with PRO Shine Mixing Medium over the eyelids and through lower lashes for a smoky, show-stopping effect. Brows groomed upwards with Clear Brow Set.
  • Lips: Subculture Lip Pencil lightly contours lip with Petting Pink Tinted Lip Conditioner SPF 15 for a healthy, natural finish.
  • Face: Select Moisturecover applied sparingly for a natural finish. Strobe Cream for a subtle highlight over cheekbones.

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