Monday, November 23rd, 2009


NARS Velvet Matte Lip Pencil: Pop Life & Toudra

NARS Pop Life & Toudra Velvet Matte Lip Pencils ($24.00 for 0.086 oz.) are two new shades from NARS’ Holiday Collection.  These are jumbo-sized lip pencils that are designed to be used more like a lipstick than a lip pencil.  The product is “enriched with Vitamin E” and is designed to last for “hours.”  NARS describes Toudra as a “richly pigmented Barolo wine shade is creamy, long-lasting and matte for strong, seamless color and a perfectly defined pout,” while Pop life is a “bold, bright and modernly matte holly–red hue that slips on with a velvety texture – a new holiday staple.”

Toudra is a bronzy, not quite coppery, brown-based wine.  It’s not really what I’d think of when someone tells me it’s a wine shade, though.  It’s in there, and yet it’s distinctly different.  It has a bit of a frosty/shimmery look, and I didn’t find it applied as easily as some other Velvet Matte Lip Pencils have in the past.  It even felt a little gritty, and dare I say… drying?  (Which these are specifically stated to not be!)  It is reasonably pigmented, though since it doesn’t apply smoothly, you end up using a fair amount of product get an even, full coverage look.

Pop Life looks very holiday-red when you check out the product, but on my lips, it was definitely not the case.  It was more of a brightened up orange-based coral shade.  It was smoother and gave a better look overall compared to Toudra, but even this still felt a little drying to me.  I didn’t get “hydrating” when testing either of these shades out myself.   If you’re looking for a red, you might consider Dragon Girl or Cruella instead–both of which are a lot redder than Pop Life.

These aren’t really your best bang for your buck lip product, considering you only get 0.086 oz. for $24–a NARS lipstick contains 0.12 oz. but also costs $24.00.  NARS has plenty of pigmented lipsticks in their collection (along with sheer shades, of course), so I’d probably start there in a lip color hunt.  I like these, in terms of the actual product (and discounting the price differential), more than NYX’s Jumbo Lip Pencils, because they feel a little more high quality and they do last much longer on me (about four to five hours).

Bottom Line: I don’t love the new shades from holiday.  I don’t own any of the permanent shades, but I’ve tested them in-store and have been more drawn to them there than I was when I swatched these two (and liked them even less when I actually used them!).  Neither color really pops for me, and I’m not sure why these aren’t as hydrating as NARS touts the product line to be.

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  • Product: 21/30
  • Value: 7/10
  • Ease of Use: 4/5
  • Packaging: 4/5

Recommendation: I’d recommend trying these in-store before purchasing, to see if the texture meets your expectations!

Availability: Beauty.com, NARS Cosmetics, Sephora

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