NARS Spring 2011: Hollywoodland

NARS Hollywoodland Soft Touch Shadow Pencil ($24.00 for 0.14 oz.) is described as a “pale gold” by NARS. The Soft Touch Shadow Pencils are supposed to be “smooth, creamy, and long-wearing.” They are touted as the “ideal base for layering with powder eyeshadow to increase color intensity.” It’s a multi-tasking pencil that can be used to “Shade the lid, line, or highlight the eye.”

Hollywoodland is a muted yellow-based gold–kind of a gilded champagne-gold to me. It delivers a nice layer of color without a lot of tugging. Smooth without being greasy, it glides on the lid. I tested it alone, and within ten minutes, it was crease-city (photo included, for your viewing horror), and following that disaster, I tested it with Hourglass’ Dune eyeshadow on top–much better results (six hours of crease-free wear). However, I later tried it with NARS Brazil eyeshadow on it, and it creased a bit at the four hour mark. It seems like it really needs quite a bit of powder to really set it. I also wore it as a liner and honestly, when I went to check it after an hour, I couldn’t find it.

my thoughts on the formula: More often than not, the Soft Touch Shadow Pencils are a bust for me–they crease alone but also when layered with powder–but with enough powder, Hollywoodland managed to get through six hours without creasing, unlike the last one I tried (Palladium).

The Glossover

	Hollywoodland F
	For $24, this product needs a lot of help to make it usable. From a brand that can make my favorite eyeshadow primer, I'm It's a shame, because it was gorgeous as a base but also blended out on its own for a quick, everyday look.  Given that these are prone to creasing on my normal-to-dry lids, if you have to layer your eyeshadow primers normally, I don't think these are for you.
	Product 3/10 Pigmentation 8/10 Texture 6/10 Longevity 2/10 Application 3/5
	Where to Buy
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NARS Hollywoodland Soft Touch Shadow Pencil

NARS Hollywoodland Soft Touch Shadow Pencil

NARS Hollywoodland Soft Touch Shadow Pencil

NARS Hollywoodland Soft Touch Shadow Pencil

NARS Hollywoodland Soft Touch Shadow Pencil