Milani Primary Runway Eyes Palette ($8.99 for 0.32 oz.) contains six shades arranged as thin strips inside a clear, plastic compact. It comes with a dual-ended sponge-tipped applicator (not particularly useful). The product can be used dry for a sheerer, shimmery color, or it can be used damp for greater intensity.
The last time I tested one of these palettes, I wasn’t particularly impressed (see this review), but I was pleasantly surprised with Milani’s latest addition to their Runway Eyes line-up. Primary packs a lot more color payoff both wet and dry! It’s an excellent buy if you’re looking for really bright pops of color and don’t want to spend a lot.
The first shade is a primary canary yellow with warm undertones and a shimmery finish. It has good color payoff both dry and wet–when it’s wet, it’s just slightly brighter, but it’s opaque color either way. MAC Bright Sunshine is similar, slightly lighter. Wet ‘n’ Wild Bright Idea is a bit darker, almost more orange-y (but not orange at all). Inglot #370 is matte and not as sunshine-yellow.
The second shade is a shimmery red with subtle orange undertones. When it’s applied dry, it has more of a brick red hue, whereas when it is applied damp, it appears redder and the orange tones become muted. Milani I Heart You is similar to the dry swatch. Wet ‘n’ Wild Enter a New Realm isn’t as shimmery.
The third shade is a medium orange with a tangerine orange shimmer and sheen. The color payoff when it is applied dry is a bit faded/muted, and when it is applied damp, it’s better, though it is one of the softer shades in the palette. MAC Fresh Daily is similar but a touch darker. MAC Rule has a matte finish and is a bit darker.
The fourth shade is a blue-based purple with a soft, shimmery finish. When applied dry, there’s a noticeable sheerness to the color, which does improve when applied damp. Urban Decay Ransom is similar, slightly cooler. MAC Pink Union is richer, more intense. MAC Parfait Amour is bluer.
The fifth shade is an aqua-teal with a shimmery sheen. This was one of the sheerer shades both wet and dry, though it does intensify to get to good color payoff when used wet. MAC Shimmermoss is a bit greener, more opaque. Make Up For Ever #302 is very similar but more metallic in finish. MAC Rain Drop is darker.
The sixth (and final!) shade is a medium-dark blue with a hint of violet. It looks more navy blue when applied dry, because the sheen disappears and there’s some sheerness in the hue. When applied damp, the color intensifies tremendously and has a lovely sheen that’s glowy without being metallic. MAC Love Cycle is darker, bluer, no violet in sight. Tarina Tarantino Violet Storm is lighter. MAC Blue Storm is darker. NARS Outremer is matte.
I don’t love the overall setup of the palette, because each strip of color is too thin. I usually use MAC’s 239 eyeshadow brush to apply eyeshadows, but it was a little too big–I ended up using the MAC 213, which worked better. Each strip is fairly soft–if you pressed your finger against it, you could flatten it out with medium pressure, so the palette is a little fragile. The texture of the eyeshadows is soft and smooth, and the color payoff is fairly good to great when applied damp.
When I tested this palette, it wore well both with and without a primer, though it did perform better with a primer–no creasing though very subtle fading around the edges with a primer after eight hours, but there was minor creasing after seven hours without a primer. What I did really like was how much intensity remained when using these wet! Typically, when you use a product wet, it often loses some of its vibrancy as it dries back down, but these really retained their color. Milani didn’t mention that these were long-wearing, crease-resistant, etc. on their own, so longevity is based on wear with a primer.
This is one of the better pigmented products I've found at this price point for shades like these--it's not always easy to find really vibrant yellows, reds, or purples. Milani does each shade fairly well to exceptionally well.
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