Maybelline Cool Crush 24HR Color Tattoo Eyeshadow ($5.99 for 0.14 oz.) is a shimmering, bluish-silver with a frosted, metallic finish. It had semi-sheer to semi-opaque color payoff. Because it’s on the sheerer side, it may be better as a base underneath your favorite powder eyeshadows than as a standalone color. The consistency is thinner and has more slip than the permanent range of Color Tattoos. The lasting power on me wasn’t as good as the permanent range; there was some faint creasing after ten hours (no primer). Sephora Sweet Dreams is bluer, powder. Maybelline Icy Mint is bluer, not as cool-toned. Bobbi Brown Iced Blue is slightly bluer. Urban Decay Strip is darker, bluer, and a powder. MAC Water & Ice #1 is more silvered and a powder. MAC Free as Air is darker, bluer. Giorgio Armani #12 is more silver and a powder. Benefit Blue My Mind isn’t as cool-toned. Bobbi Brown Iced Blue is lighter, less blue, and a powder. See comparison swatches here.
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