Saturday, February 20th, 2010

Beauty on a Budget:  Maybelline Irresistibly Ivy Eyeshadow Quad

Maybelline Eye Studio Irresistibly Ivy Eyeshadow Quad ($8.49) is a mix of four eyeshadows that can be used together or alone. They’re very soft, slightly powdery shades, so it’s better to use a tapping technique, rather than sweeping/brushing it on a lot. Think less windshield-wiper motions when applying these with a brush. I find that this is just something that holds true for all softer shadows (e.g. Stila and Urban Decay).

Irresistibly Ivy includes a softly shimmered champagne beige; rich, orange-copper with golden shimmer; matte teal with glitter sparkle; and reddened bronze-copper. I found that the orange-copper shade had the best texture and color pay off–very smooth and true-to-color. The teal had a little more of a dusty feel to it, since it’s more of a matte base with shimmer on top.

For drugstore beauty, the pay off is intense and over a good primer (e.g. UDPP), I had no problems with the color popping and staying true. I found minimal fading after eight hours, so they’re not quite as good as some of my favorite eyeshadows, but for the price, they’re an excellent alternative for those on a budget–or would like to try certain colors without shelling out $15+ for one.

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  • Product: 26/30
  • Value: 9/10
  • Ease of Use: 4/5
  • Packaging: 3/5

Recommendation: If you like soft shadows and want something affordable, Maybelline Eye Studio Quads might be up your alley!

Availability: Local drugstores

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Wednesday, January 20th, 2010

Drugstore Treats from Maybelline’s Eye Studio Collection

Maybelline Eye Studio Give Me Gold Color Plush Silk Eyeshadows ($9.99) may be a mouthful to say, but it’s a surprising treat to be found at your local drugstore. Each of the Color Plush Silk Eyeshadows can be found in a palette with four shades in each, and there are twelve different varieties currently on the market.

I’m often left wanting more from mass makeup, but Maybelline really knocked it out of the park with their Eye Studio collection. (I’ll be reviewing two shades of the Marbleized Eyeshadows and Lasting Drama Gel Eyeliners later this week!) I’m a tough one to impress when it comes to “drugstore makeup,” and I’m just really glad I had the opportunity to try these so I could share a new find with you.

Give Me Gold includes four shades: a silky champagne-white, a yellow gold with shimmer, a copper-bronze with gold shimmer, and a chocolate brown with a little bit of gold shimmer. I particularly liked this palette because the shades really work well together; they complement and you can get some nice neutral-ish eyeshadow combinations out of it. I’m pleased to report that all four of the shades were well-pigmented, felt soft to the touch, and applied very smoothly.

The only real downside to this palette was the packaging, which looks so-so, but it does feel a little cheap and flimsy. It may not last if you carry it around in your makeup bag on a daily basis, but if you just take it with you for travel from time to time (and leave it at home most of the time), I think it’ll be fine. I found the cover of this one snapped off, but I was able to snap it right back on.

Other than the packaging not wow-ing me, I’m pleased. The product itself is the most important part, and it was standout. Definitely some of the best eyeshadows I’ve tried from a drugstore beauty brand. You can definitely expect a look from me in the next day or two with these!

If you want to know more about how products are evaluated, read out Rating System FAQ! :)

  • Product: 27/30
  • Value: 9/10
  • Ease of Use: 4/5
  • Packaging: 3/5

Recommendation: If you’re looking for eyeshadow on a budget, Maybelline’s new Eye Studio palettes may be just right!

Availability: Maybelline, Target

See more photos & swatches! Continue reading →